Content Lead - BabyBillion Parenting | Bengaluru /n Location: Bengaluru | On-site /n Employment Type: Full-time /n /n BabyBillion is building a new parenting media brand. /n We already reach millions of children through our kids' content. Now we want to build a robust relationship with the people making the decisions for them — parents . /n We are looking for a Content Lead to build BabyBillion Parenting from 0→1: define the content thesis, create repeatable IPs, build the expert ecosystem and turn it into one of India's largest parenting platforms. /n /n What you will own /n /n

- Define the content and editorial thesis for BabyBillion Parenting

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- Identify what Indian parents genuinely care about and build content around it

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- Develop repeatable content formats and IPs across YouTube, Instagram and other platforms

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- Build relationships with child psychologists, pediatricians, educators and other experts

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- Work with writers, producers and creators to turn ideas into high-retention content

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- Build a strong parent community and feedback loop

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- Shape the brand,



tone and identity of BabyBillion Parenting

/n /n /n Who you are /n /n

- 4–8+ years in content, digital media, YouTube, Instagram, journalism, podcasting or creator ecosystems

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- You have built content, formats or IPs , not just managed a content calendar

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- Strong editorial judgment and storytelling instincts

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- Excellent communication and on-camera presence

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- Deep curiosity about parenting, child psychology, education and child development

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- Comfortable working with experts and turning complex ideas into simple, entertaining content

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- You understand what makes content click, retain and get shared

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- High ownership — you enjoy building from scratch with ambiguity

/n /n /n Existing parenting audience is a plus, not a requirement. /n If your career has primarily been about executing someone else's content strategy, this is probably not your role. /n /n If you want to build a parenting media brand from scratch , it is. /n

📌 Content Lead - BabyBillion Parenting (Bengaluru)
🏢 BabyBillion
📍 Bengaluru