Company Description IHM Connect delivers smart, adaptable ERP solutions that streamline operations and support growth across education, real estate, manufacturing, and other industries. The company’s flagship product, Campus Connect, helps schools efficiently manage finance, HR, attendance, and results, enabling educators and administrators to focus on student success. IHM Connect’s systems integrate with existing business processes to provide real-time data, improve decision-making, and reduce operational inefficiencies.

As the organization expands into new sectors, it remains committed to user-friendly technology that enhances productivity and transforms how businesses operate. IHM Connect partners closely with clients to understand their needs and deliver solutions that drive measurable impact.

Role Description The Content Creator and Strategist is a full time, on-site role based in Hyderabad. This role involves planning and executing content strategies that promote IHM Connect’s ERP solutions across digital channels, including websites, blogs, social media, email campaigns, and marketing collateral. The individual will research industry trends, interview internal stakeholders, and translate product features into clear, compelling narratives tailored to different audiences such as schools, real estate firms, and manufacturers.

Day-to-day tasks include drafting and editing copy, creating content calendars, optimizing content for search and engagement, and collaborating with product, sales,



and design teams to ensure consistent messaging. The role also includes monitoring content performance, refining strategies based on data, and maintaining a coherent brand voice across all communication touchpoints.

Qualifications

- Demonstrated ability to develop and implement content strategies, including planning, audience targeting, and performance analysis.

- Strong skills in content creation for multiple formats (web pages, blogs, social media posts, email copy, and marketing assets).

- Proficiency in researching industry topics and translating technical product information into clear, engaging content.

- Experience with basic editing and proofreading to ensure accuracy, clarity, and brand alignment.

- Familiarity with digital marketing practices such as SEO, social media management, and content-driven lead generation.

- Comfort using content management systems, collaborative tools, and analytics platforms to publish and measure content.

- Excellent written and verbal communication skills, with attention to detail and a consistent, qualified tone.

- Ability to work cross-functionally with product, sales, and design teams and manage multiple projects and deadlines.

- Bachelor’s degree in Communications, Marketing, Journalism, English, or a related field, or equivalent practical experience.

- Experience creating content for SaaS, ERP, or technology products, especially in education or related sectors, is an advantage.

📌 Content Creator and Strategist (Hyderabad)
🏢 IHM Connect
📍 Hyderabad