Job Purpose Drive customer acquisition and growth for digital lending products by executing data-driven performance marketing campaigns powered by Consumer AI, first-party data, and intelligent targeting. Own end-to-end campaign execution - from setup, testing, optimization, and funnel tracking to measurable business outcomes across App and Web.

Duties and ResponsibilitiesKey Responsibilities Campaign Management (Primary Focus)

- Plan, launch, and manage campaigns across Search, Social, Push Campaign
- Work closely with content team to manage ad copies, creatives, and landing page requirements
- Scale high-performing campaigns and optimise basis performance
- Work closely with media/agency partners for campaign execution

A/B Testing & Experimentation

- Design structured A/B tests across creatives, audiences, landing pages, and offers
- Test hypotheses to improve CTR and cost efficiency
- Measure results statistically and implement winning variations
- Build a continuous experimentation roadmap

Funnel Tracking & Optimization

- Track full acquisition funnel: Discovery to fulfilment
- Identify drop-offs and conversion bottlenecks
- Partner with Product/Tech to fix funnel leakages
- Improve conversion rates and reduce cost per acquisition through data-led actions
- Ensure accurate tracking via pixels, SDKs, attribution tools, and analytics platforms

Consumer AI-Led Targeting & Personalization





- Work with Data Science/CRM teams to deploy AI-driven cohorts and lookalikes
- Execute & automate remarketing framework
- Support personalized communication and recommendation initiatives

Analytics & Reporting

- Monitor daily KPIs: traffic, leads, approvals, CPA, ROI, LTV
- Create dashboards and performance reports
- Analyze campaign and cohort performance
- Share insights and optimization recommendations with stakeholders

Cross-Functional Collaboration

- Coordinate with Product, Tech, Analytics and Data Science teams for tracking, releases, and experiments
- Translate campaign needs into clear requirements for implementation
- Ensure seamless execution of growth initiatives across systems

Required Qualifications and ExperienceIdeal Profile

- 4-6 years in performance/growth marketing
- Strong hands-on experience managing paid campaigns
- Comfortable with data, numbers, and experimentation
- Detail-oriented executor with solid problem-solving skills
- Experience in fintech/lending/app growth is a plus

Locations Basic Section

Job Level: GB05

Job Title: Senior Cluster Manager - Digital Platforms & Consumer Technology, DP - Experience & New Business Platforms, Integrated Discovery - Multimodel Content

Job Location Country: India

State: MAHARASHTRA

Region: West

City: Pune

Location Name: Pune Corporate Office - Mantri Tier Megapolis

📌 Cluster Manager - Digital Platforms & Co... (India)
🏢 Bajaj FinServ
📍 India