"D:OneDrive - Tata Teleservices LimitedDesktopJDsJD_Cluster Lead (1).pdf"

Grade/Level: Manager/ Sr Manager

External: Customers, Affiliate Partners

Internal: Cluster Unit Head, Cluster Partner Development Managers (PDMs), Cluster Marketing Lead, Order Management,

Solutions.

Span of control: Geography: Assigned Cluster / Locality

No. of reports (direct & indirect): 3-5 Direct (DSTs) and Onboarded Affiliate partners (should look at minimum 200-500)

affiliate partners in the cluster

Why position exists?

The Cluster Lead acts as the field-level business owner for a defined micro-market. The role is responsible for i) achieving customer acquisition and new business revenue (MRC) targets ii) Building and managing a Direct Sales Team (DST) and affiliate partner ecosystem iii) Executing hyperlocal coverage leveraging field force and cluster marketing interventions iv)

Ensuring flawless execution of last-mile sales strategy to deliver New Logos and MRC outcomes

Micro-Market Coverage & Execution : i) Identify connected buildings and create a weekly/monthly plan to cover the connected buildings ii) Execute coverage plans to reach SMB prospects iii) Drive visibility and presence in the locality (door to-door, in-building visits)

Recruit, Train & Manage Direct Sales Team (DST). Recruit DSTs aligned to cluster needs. Conduct daily huddles, weekly funnel reviews, and on-field coaching . Ensure lead allocation, field hygiene, and performance tracking

Affiliate Partner Engagement : Onboard affiliate partners through PDMs, drive pulsing of affiliate partners through PDM





Drive Lead Conversion & Order Booking : Follow up on leads from marketing and cold visits. Conduct on-ground customer meetings and solution walkthroughs wherever necessary. Ensure seamless handoff to Order Booking and Network teams for delivery

Data Hygiene & Performance Reporting. Maintain updated lead sheets, funnel dashboards, and feedback MIS . Share daily/weekly reporting. Highlight market blockers and customer feedback

DST productivity: Database collected, Leads visited, appointments fixed, closures as well as adherence to plan

Drive Affiliate Partner pulsing and contribution to funnel

New Logo Acquisition (Monthly Targets)

MRC (Monthly Revenue Commitment)

Necessary Prefered

Robust field sales and relationship-building skills Experience in handling tech tools/ Sales force

Ability to train and coach junior field staff Comfort with data reporting & dashboards

Target-driven, hands-on executioner

Understanding of wireline telecom products or IT services

Experience in managing B2B field teams

Team player with high ownership

Qualification Graduate in any discipline. MBA (Preferred)

Overall Work Experience 7-10 years of B2B or Direct Sales experience.



Experience in managing field executives or sales agents

Essential Requirement Field-intensive sales execution. Lead funnel and target management. Local language fluency (as applicable). Prior experience in micro market based selling of wireline telecom products (ILL, SIP)/Cloud Commnication / SaaS/similar B2B environments

Behavioural Attributes Go-getter, resilient, persuasive, team enabler, hands-on execution mindset

Prefered Industry Telecom (Airtel Business, Jio Business, Vi Business), ISP's (ACT Fibernet, Spectra)

Skills/ Capabilities and competencies

Transforming Businesses through Digitalization

Tata Tele Business Services (TTBS), belonging to the prestigious Tata Group of Companies, is the country’s leading enabler of connectivity and communication solutions for businesses. With services ranging from connectivity, collaboration, cloud, security, IoT, and marketing solutions, TTBS offers the largest portfolio of ICT services for businesses in India. With an unwavering focus on customer-centricity and innovation, TTBS continues to garner recognition from customers and peers alike.

Our People Shape Our Journey Ahead

We are India’s leading enabler of digital connectivity and technology solutions for businesses - a feat possible only because we are fueled by the dedication and passion of our people. We welcome the finest talent and believe in nurturing and mentoring them to rise into leadership roles, while standing tall on our ethics and values.

📌 Cluster Lead (Pune)
🏢 Tata Teleservices
📍 Pune