Company Description

StrategicERP provides enterprise resource planning (ERP) + AI software solutions tailored for the real estate and construction industries. Built by IIT alumni on a proprietary J2FX framework, the web-based platform offers a single-window solution to automate business transactions and optimize resource utilization. Leveraging modern technologies such as Java, Angular, and PostgreSQL, StrategicERP delivers an easy-to-use, cloud-based system accessible from any device with an internet connection.

Customers use the platform to manage projects, inventory, sales and marketing campaigns, and customer relationships in one place. The company serves over 1,000 clients, including Phoenix Group, Paradise Group, House Of Hiranandani, DS Max Properties, Hombale Group, and Vishwa Samudra.

Role Description The Chief Marketing Officer (CMO) is a full-time, on-site role based in Mumbai, responsible for leading the overall marketing strategy and execution for StrategicERP. This role oversees brand positioning, go-to-market planning, and integrated campaigns that drive demand generation, customer acquisition, and retention across the real estate and construction sectors. The CMO will directly manage and mentor the Digital Marketing, Pre-Sales, and Sales teams, ensuring tight alignment between marketing-driven demand generation, pre-sales qualification, and sales conversion.

This role collaborates closely with product leadership and the executive team to align all go-to-market initiatives with business growth objectives. Day-to-day activities include developing and monitoring marketing plans, conducting market and competitive analysis, guiding digital and offline marketing efforts, overseeing pre-sales support and sales enablement,



and ensuring consistent messaging across all channels and public relations activities. The CMO will also own marketing and sales pipeline performance metrics, team structuring, budgets, and reporting to the executive leadership team.

Qualifications

- Strong expertise in Market Planning and Marketing Management to design and implement strategic, data-driven marketing initiatives.
- Proficiency in Market Research to analyze industry trends, customer needs, and competitive positioning in real estate and construction.
- Experience in Public Relations to manage brand reputation, media relations, and external communications.
- Proven track record of building and leading cross-functional teams — including Digital Marketing, Pre-Sales, and Sales — with robust sales collaboration and enablement to align programs with revenue targets and pipeline goals.
- Extensive leadership experience in senior marketing roles, preferably in B2B SaaS or enterprise software environments.
- Ability to develop and execute integrated digital and offline marketing campaigns, including content, performance marketing, and events.
- Strong analytical skills with experience using marketing analytics, CRM, and automation tools to measure and optimize performance.
- Experience managing pre-sales functions (solution consulting, proposal/RFP support, demo teams) is a plus, especially in enterprise software or SaaS.
- Excellent communication, stakeholder management, and team-building skills, with the ability to work cross-functionally.
- Master's degree or equivalent experience in Marketing, Business Administration, or a related field is preferred.
- Industry knowledge of real estate, construction, or ERP solutions is a strong advantage.

📌 Chief Marketing Officer (Mumbai)
🏢 StrategicERP
📍 Mumbai