Company Description Liqo, founded in 2018, is a pioneer in India’s open box sales for consumer electronics and goods. The company operates stores in cities such as Panchkula, Kharar, Patiala, Ludhiana, Indore, and Kolkata, sourcing inventory from trusted brands and marketplaces including Amazon, Flipkart, Toshiba, Sony, Samsung, LG, and MI. All open box items are customer returns that are inspected by retailers for quality and offered at significant in-store discounts, often ranging from 60–80%.

Liqo has built strong customer trust by focusing on price, quality, and service, enabling more households to upgrade to premium electronics. Guided by the motto “Sapno ka Upgrade,” Liqo aims to open a store in every Indian capital, making high-quality electronics more accessible across the country.

Role Description The Category Manager – Consumer Electronics is a full-time, on-site role based in Chandigarh. This role is responsible for managing the consumer electronics category, including assortment planning, pricing, promotions, and inventory optimization for open box products.

The Category

Manager collaborates with procurement, sales, and store operations teams to ensure the right mix of products, competitive pricing, and strong in-store execution. Day-to-day activities include analyzing sales and margin performance, identifying growth opportunities, negotiating with suppliers,



and monitoring market trends in consumer electronics. The role also involves driving category-specific marketing initiatives, improving customer experience, and supporting the expansion of Liqo’s retail footprint.

Qualifications

- Candidates should possess solid Category Management skills, including assortment planning and lifecycle management for consumer electronics.
- Candidates should possess robust Analytical Skills for sales forecasting, margin analysis, demand planning, and performance reporting.
- Candidates should possess Contract Negotiation and Procurement skills for managing supplier relationships, securing favorable terms, and ensuring reliable supply.
- Candidates should possess Sales skills, with experience in retail or consumer electronics, to drive category revenue and support store teams.
- Relevant qualifications such as a bachelor’s degree in business, commerce, retail management, or a related field are beneficial.
- Experience in retail category management, pricing strategy, or merchandising, preferably in consumer electronics, is an advantage.
- Strong communication, stakeholder management, and collaboration skills, with the ability to work cross-functionally in a fast-paced environment.
- Comfort with data tools (e.g., Excel, dashboards) and an understanding of Indian retail and e-commerce markets is beneficial.

📌 Category Manager – Consumer Electronics (Chandigarh)
🏢 Liqo
📍 Chandigarh