Execute category marketing initiatives with excellence across product management, GTM rollouts, brand communication, and operational coordination. The role ensures focuses on hands-on execution, robust cross-functional alignment, preparation of marketing assets, market insights, data reporting and accurate, timely delivery of all category requirements. Supports the Category Marketing Lead by managing day-to-day tasks, maintaining data and documentation, and ensuring seamless implementation of category plans.

KEY RESPONSIBILITIES

1. Product & Category Operations Support • Maintain key category datadashboards, SKU details, pricing sheets, and product cataloguesto ensure accuracy and readiness for reviews. • Prepare and update core product documentation including spec sheets, packaging briefs, feature sheets, and launch checklists. • Coordinate required cross-functional inputs and approvals for product readiness, ensuring packaging and regulatory accuracy. • Handle lifecycle tasks such as packaging updates, SKU changes, and product information maintenance. • Collect market and competition insights and organize them for use in category planning and decision-making.
2. Marketing Communication & Creative Execution • Create and manage marketing collaterals: leaflets, PDP content, catalogue pages, product imagery briefs, and POSM assets.



• Support development of campaign briefs with category insights and USP articulation • Support execution of ATL/BTL/digital campaigns by coordinating with creative agencies, digital partners, and media vendors.
- Maintain and update campaign asset libraries; ensure adherence to brand guidelines.
- Help track campaign performance metrics, media outputs, and maintain documentation for internal reviews.

Bajaj Electricals

Limited

- GTM Execution & Launch Readiness • Assist in preparing and executing GTM tasks including creation of sales collaterals, demo materials, launch kits, communication notes. • Coordinate with Sales, Channel Marketing, and Supply Chain on availability of materials and readiness for launch such as visibility drives, POP deployment, and promotional materials. • Maintain trackers for trade schemes, in-store branding, and channel execution status.
- Cross-Functional Coordination & Delivery Management • Liaise with R&D;, SCM, Finance, Service, Digital, and Sales teams to gather data, secure approvals, and maintain process flow to ensure alignment and timely execution. • Coordinate packaging artwork changes, regulatory inclusions, and compliance checks with relevant teams.

- Facilitate timely communication between internal stakeholders to ensure project alignment.
- Support Category Marketing Lead in ensuring adherence to process governance and timelines.

📌 Category Management Executive (Mumbai)
🏢 Bajaj Electricals
📍 Mumbai