- Develop and implement category marketing strategies rooted in consumer behavior insights and market trends, tailored for distribution-led product categories.
- Lead category planning and mix optimization to maximize sales and profitability through effective assortment, pricing, and promotional
- Collaborate closely with supply chain, shopper marketing, and sales to ensure product availability, effective placement, and strong category presence across channels.
- Analyze category performance, consumer trends, and competitive landscape to identify growth opportunities and formulate actionable marketing plans.
- Drive category innovation and recent product introductions with a consumer-centric approach to meet evolving needs and maximize distribution reach.
- Work cross-functionally with sales and shopper marketing to ensure category strategies align with overall business goals and channel objectives.
- Work closely with agency and consumer experience team to ensure product proposition and key messaging is communicated in an effective manner
- Ensure portfolio health is maintained responsible for pricing, gross margin, profitable mix.

📌 Category Development Marketer (Bengaluru)
🏢 3M India
📍 Bengaluru