Marketing & Lead Generation Manager

Location: Noida / Hybrid

Employment Type: Full-Time

Experience: 2-4 years

CTC- 5-6 LPA

About the Role

We’re looking for a Marketing & Lead Generation Manager who is energetic, execution-focused, and obsessed with growth.

This role is ideal for someone who understands that marketing is not just about campaigns and content — it is about building acquisition engines, generating quality leads, improving conversions, and creating scalable growth systems.

You will own lead generation, marketing initiatives, campus ambassador programs, email marketing, and a growing marketing initiatives.

What You’ll Do

- Build, manage, and scale Campus Ambassador / Campus Growth Programs
- Develop strategies to generate high-quality leads at scale
- Plan and execute lead generation campaigns across digital and campus channels
- Manage and optimize email marketing campaigns, funnels, and nurturing journeys
- Work closely with the sales team to improve lead quality, conversion rates, and revenue
- Identify growth opportunities and experiment with new acquisition channels
- Build processes, dashboards, and systems to track marketing and lead-generation performance
- Manage and mentor marketing, lead generation, and campus teams
- Set team KPIs and ensure consistent execution against targets
- Analyze campaign performance and continuously improve CAC, CPL, conversion, and lead quality
- Work on partnerships with colleges, student communities, creators, and other relevant networks
- Identify bottlenecks and solve operational and marketing problems quickly
- Stay updated with new marketing tools, AI tools, automation,



and growth strategies

What We’re Looking For

- 2–5 years of experience in marketing, growth, lead generation, community growth, or a similar role
- Proven experience building or scaling a Campus Ambassador Program
- Solid understanding of lead generation and marketing funnels
- Working knowledge of email marketing and lead nurturing
- Strong team management and people-management skills
- A growth hacker mindset — you enjoy testing, experimenting, measuring, and optimizing
- Highly enthusiastic about marketing and growth
- Strong analytical and problem-solving ability
- Someone who takes ownership instead of waiting for instructions
- Excellent communication and execution skills
- Comfortable working in a rapid-paced startup environment

You’ll Be a Great Fit If You
- Think in experiments, numbers, and outcomes
- Can turn a small marketing initiative into a scalable growth channel
- Have successfully managed student/campus teams
- Enjoy solving problems others find difficult
- Can manage people while still being hands-on with execution
- Constantly ask: “How can we do this faster, better, and at a larger scale?”
- Are comfortable using AI, automation, CRMs, marketing tools, and analytics platforms

Key Performance Metrics

Your performance will be measured through:
- Qualified leads generated
- Lead-to-conversion rate
- Lead quality
- Cost per lead / acquisition efficiency
- Campus Ambassador acquisition and productivity
- Email campaign performance
- Marketing-to-sales conversion
- Team productivity and target achievement
- New growth channels launched and scaled

📌 Campus Outreach and Leads Generation Manager (Noida)
🏢 Pregrad
📍 Noida