Company Description: MarTech Union provides AI-powered digital marketing solutions that help brands grow faster, smarter, and more profitably. The company focuses on combining intelligent systems, data-driven strategies, and automation to give businesses a competitive edge in the online marketplace. MarTech Union partners with clients to optimize their digital marketing performance and improve return on investment.

Team members work with modern marketing technologies and innovative approaches designed for long-term scalability and efficiency.

Role Description: The Business Development Specialist is a full-time, remote role responsible for identifying and developing new business opportunities for MarTech Union’s AI-driven marketing solutions. Day-to-day tasks include prospecting and qualifying leads, conducting market and competitor research, and building strong relationships with potential and existing clients. The specialist will prepare and deliver presentations, collaborate with marketing and product teams to refine value propositions, and maintain a structured sales pipeline using CRM tools.

The role also involves gathering customer feedback, supporting client onboarding, and reporting on performance metrics to inform business strategy.

Qualifications:

- Bachelor’s degree in Business Administration, Marketing, Sales, Communications, or a related field.
- 3+ years of proven experience in Sales, Business Development, B2B Sales, or Client Acquisition.
- Demonstrated track record of converting leads into paying clients and consistently achieving sales targets.
- Experience selling to clients across India and international markets, preferably the UK, UAE, USA, or Europe.
- Prior experience in digital marketing, MarTech, SaaS, AI, IT services, web development, or related industries is preferred.
- Strong understanding of digital marketing services such as SEO, Google Ads/PPC, social media marketing, performance marketing,



website development, CRM, marketing automation, and AI solutions.
- Excellent English communication, presentation, negotiation, and objection-handling skills.
- Ability to conduct discovery calls, product/service presentations, client meetings, proposals, negotiations, and deal closures.
- Hands-on experience with CRM and sales tools such as HubSpot, Salesforce, Zoho, Pipedrive, or similar platforms.
- Strong experience in lead generation, cold calling, cold emailing, LinkedIn outreach, social selling, and follow-up.
- Ability to manage the complete sales cycle from lead qualification → discovery → proposal → negotiation → closing → client onboarding.
- Comfortable communicating with decision-makers, business owners, and senior stakeholders.
- Strong analytical and problem-solving skills with the ability to understand client requirements and recommend appropriate solutions.
- Highly self-motivated, target-oriented, organized, and capable of working independently.
- Comfortable working with international clients across different time zones.
- Solid relationship-building skills with the ability to drive upselling, cross-selling, and repeat business.
- Willingness to learn and stay updated on AI, MarTech, digital marketing, automation, and emerging sales technologies.

Preferred Skills:

B2B Sales | International Sales | Lead Generation | Sales Conversion | Business Development | Client Acquisition | Cold Calling | Email Outreach | LinkedIn Sales | CRM | Digital Marketing | AI Solutions | MarTech | SaaS Sales | Negotiation | Closing Deals | Account Management

Ideal Candidate:

The ideal candidate is a results-driven sales professional with 3+ years of experience who has a proven ability to generate, qualify, and convert leads into revenue. The candidate should be confident selling digital marketing and technology solutions to both Indian and international clients and be comfortable owning the sales process from initial outreach through deal closure.

📌 Business Development Specialist (India)
🏢 MarTech Union
📍 India