Job Summary

The Business Development Executive (BDE) will be responsible for driving revenue growth through direct package sales, developing strategic partnerships, and executing marketing and promotional activities for MAITYS Elder Care services. The role involves identifying potential customers, generating leads, and converting them into long-term clients while strengthening the brand presence in the market.

Key Responsibilities

- Business Development:

Identify and develop new business opportunities in the elder care and home healthcare segment

Build and maintain relationships with hospitals, doctors, clinics, and referral partners

Develop strategic tie-ups with corporates, societies, and institutions

Conduct market research to identify potential areas for expansion

- Direct Package Sales:

Promote and sell elder care service packages directly to prospective customers

Handle end-to-end sales cycle from lead generation to closure

Conduct client meetings, presentations, and service demonstrations

Achieve monthly and quarterly sales targets

- Marketing Activities:

Plan and execute local marketing campaigns to generate leads

Coordinate with digital marketing teams for online promotions

Participate in community outreach programs and awareness drives

Monitor competitor activities and suggest strategies accordingly

- Promotional Activities:

Organize health camps, seminars,



and promotional events

Distribute marketing materials such as brochures and flyers

Represent the organization at events, exhibitions, and networking forums

Enhance brand visibility through on-ground promotional initiatives

- Client Relationship Management:

Maintain strong follow-up with leads and existing clients

Ensure high customer satisfaction and service experience

Handle client queries and coordinate with operations for service delivery

Encourage referrals and repeat business

- Reporting & Coordination:

Maintain daily sales reports and pipeline updates

Share regular updates with the Business Head

Coordinate with internal teams for smooth onboarding of clients

Track performance metrics and suggest improvements

Key Skills & Competencies:

Strong sales and negotiation skills

Excellent communication and interpersonal abilities

Knowledge of healthcare/elder care industry preferred

Ability to work in a target-driven workplace

Good networking and relationship-building skills

Qualification & Experience:

Graduate / MBA in Marketing or related field preferred

2–5 years of experience in sales/business development (preferably healthcare/homecare sector)

Compensation

Fixed salary + Performance incentives

Travel Allowance (TA) as applicable

📌 Business Development Executive (India)
🏢 Maitys
📍 India