Business Development Executive – Eldorado Company: Eldorado – One Stop Yoga &

- Fitness Store Location: Thane / Mumbai Employment: Full-time Experience: 1–4 years Function: Business Development / B2B Sales About Eldorado Eldorado is a growing Yoga, Fitness &
- Sports products company offering yoga mats, yoga props, fitness accessories, sports flooring and specialised sports products. Through our STHIRA brand and distribution partnerships, we are building a strong presence across retail, studios, academies, institutions, corporates and government/institutional markets.

Role Overview We are looking for a Business Development Executive who is energetic, targetoriented and comfortable with both field sales and outbound prospecting. The person will be responsible for identifying new customers, developing dealer/retailer relationships, generating B2B enquiries, conducting customer visits and converting opportunities into profitable business. This is a business-development role — not a telecalling role.

Key Responsibilities 1.

Current Business

Development • Identify and acquire new B2B customers.

- Build a strong pipeline of prospective customers.
- Conduct cold calling, WhatsApp outreach, email campaigns and field prospecting.
- Research target companies, studios, gyms, academies, retailers and institutions.
- Identify decision-makers and initiate business conversations.
- Generate new enquiries and convert them into orders.
- Dealer &
- Retailer Development Develop Eldorado's dealer/retailer network across:
- Mumbai • Thane • Navi Mumbai • Raigad • Pune • Nashik • Other Maharashtra markets Responsibilities include:
- Identifying potential dealers.
- Visiting retailers.
- Presenting product portfolio and commercial terms.
- Onboarding new dealers.
- Generating initial orders.
- Developing repeat business.
- Institutional &
- Project Sales Identify opportunities with:
- Yoga studios • Gyms & fitness centres • Martial arts academies • Kabaddi / wrestling / sports academies • Schools and colleges • Hotels & resorts • Corporate wellness centres • Housing societies • Sports clubs • Government institutions • Sports infrastructure contractors The BDE should identify project opportunities, understand requirements and coordinate with Eldorado for quotations and proposals. 4.

Customer Visits Conduct regular field visits to:





- Meet prospects • Understand requirements • Demonstrate products • Present samples • Take measurements where required • Prepare requirements for quotations • Follow up on proposals • Close orders The candidate should be comfortable spending significant time in the field. 5.

Sales Cycle Management Own opportunities from: Lead → Qualification → Meeting → Requirement → Quotation → Negotiation → Order → Payment → Repeat Business Coordinate with the warehouse, procurement, logistics and management teams to ensure smooth order execution. 6.

Product Knowledge Develop solid knowledge of:

- Yoga mats • Yoga props • Fitness accessories • Sports mats • Kabaddi mats • Martial arts mats • Gym flooring • Functional training products • STHIRA products • Eldorado's distribution brands The candidate should be able to understand customer requirements and recommend the right product rather than simply quote prices. 7.

Market

Development • Identify new market opportunities.

- Track competitor pricing and products.
- Identify emerging sports and fitness segments.
- Identify potential high-margin product categories.
- Provide feedback on customer requirements and new products.
- Participate in exhibitions, trade shows and networking events.
- CRM &
- Reporting Maintain accurate records of:
- Prospects • Customer meetings • Leads • Quotations • Follow-ups • Orders • Order value • Conversion stage • Lost opportunities • Dealer pipeline • Collections Provide weekly sales and pipeline reports to management.

Key Performance Indicators

Performance will be measured on business outcomes, not merely the number of calls or visits. Primary KPIs • Monthly sales revenue • Gross profit generated • New B2B customers acquired • New dealers/retailers activated • Qualified leads generated • Quotations generated • Conversion rate • Average order value • Repeat orders • Sales pipeline value • Collections Activity KPIs • Meaningful customer meetings • New prospects added • Outbound calls • Follow-ups completed • Dealer visits • Product demonstrations Target Customer Segments The BDE will focus primarily on:



B2B • Yoga studios • Gyms • Fitness studios • Sports academies • Martial arts academies • Schools • Colleges • Hotels • Corporates • Sports retailers • Distributors • Government/institutional buyers B2C opportunities may also be pursued where commercially relevant.

Ideal Candidate We are looking for someone who is:

- Highly energetic and self-driven • Comfortable with field sales • Confident in speaking with business owners and decision-makers • Strong in communication and negotiation • Persistent with follow-ups • Target-oriented • Commercially aware • Good at building relationships • Comfortable using WhatsApp, Excel and CRM tools • Willing to travel within the assigned territory • Able to work independently Preferred Experience Experience in any of the following is preferred:
- B2B sales • Sports & fitness • Yoga / wellness • Consumer products • Retail / distribution • Institutional sales • Building materials / flooring • Gym equipment • Education / school sales • Dealer development Candidates with strong B2B sales ability from other industries may also be considered.

Qualification

Graduate in any discipline. MBA / BBA / B.Com / Sales &

- Marketing qualification is an advantage but not mandatory.

Experience 1–4 years of sales/business development experience. Freshers with exceptional communication, confidence and strong sales orientation may also be considered for a junior BDE position.

Compensation ₹25,000–₹40,000 per month performance incentives Compensation will depend on experience and proven sales capability. A meaningful incentive structure will be linked to sales, gross profit and collections.

What Success Looks Like

Within the first 6 months, the successful candidate should be able to:

- Build a strong B2B prospect database.
- Establish relationships with key customer segments.
- Generate a consistent monthly sales pipeline.
- Acquire new dealers/retailers.
- Convert institutional/project opportunities.
- Generate repeat business.
- Contribute directly to Eldorado's revenue and profitability.

Career Growth Successful performers can progress to: Business Development Executive → Senior BDE → Business Development Manager → Regional Sales Manager High performers will have the opportunity to build and manage their own territory/team. Our expectation Don't just sell products. Find customers, create opportunities, build relationships and grow Eldorado.

📌 Business Development Executive (BDE) (Thane)
🏢 Eldorado one stop yoga store
📍 Thane