Company Description TatvaCRM is a complete customer relationship management platform designed specifically for small and medium businesses in India, created by founders who built the tool to solve their own sales and operations needs. The product offers standard CRM features such as pipelines, dashboards, custom fields, and role-based access, along with India-specific essentials including INR pricing, GST invoicing, UPI/Razorpay payments, and DPDP-compliant data residency. TatvaCRM provides industry presets for general sales teams, digital agencies, manufacturers, debt advisory firms, and BFSI organizations, enabling teams to start with relevant pipelines, fields, and reports from day one, without long implementation cycles or costly upgrades.

Role Description The Business Development Associate is a full-time, on-site role based in the Pune Division, focused on driving growth and customer acquisition for TatvaCRM. Day-to-day responsibilities include identifying and qualifying leads, conducting outreach to prospective clients, and managing the end-to-end sales cycle for SMB customers. The role involves performing market research to understand target segments, presenting product demos tailored to industry-specific use cases, and clearly communicating TatvaCRM’s value proposition.

The associate will collaborate closely with sales, marketing, and product teams to refine messaging, gather customer feedback,



and support the onboarding of new clients. The position requires consistent follow-up, maintaining accurate CRM records, and meeting defined sales and activity targets.

Qualifications

- Candidates should possess strong Presentation Skills and experience creating and delivering effective Presentations to diverse business audiences.
- Candidates should possess proven Lead Generation capabilities, including prospecting, qualifying opportunities, and managing a sales pipeline.
- Candidates should possess Market Research skills to analyze industries, customer segments, and competitive offerings.
- Candidates should possess clear and professional Communication skills, both verbal and written, to engage prospects and internal stakeholders.
- Candidates should ideally have experience in B2B SaaS or software sales, particularly with SMB customers in India.
- Candidates should be comfortable working with CRM tools, sales dashboards, and basic productivity software.
- Candidates should have solid interpersonal skills, a results-oriented mindset, and the ability to work independently and as part of a team.
- A bachelor’s degree/ masters degree in Business, Marketing, Commerce, or a related field is preferred; relevant sales or business development experience will be considered an advantage.
- WFH is considered

📌 Business Development Associate (Pune)
🏢 TatvaCRM
📍 Pune