– BUSINESS DEVELOPMENT ASSOCIATE

Location: Egmore, Chennai

Company: Digenie

Type: Full-time / On-site

Working Days & Timings: Monday – Saturday, 9:30 AM – 7:00 PM

Applicants outside Chennai should be willing to relocate. The position carries monthly client acquisition and business development targets.

IMPORTANT — READ BEFORE APPLYING

- This is a full-time, on-site position based in Egmore, Chennai.
- Please read the complete before applying.
- This is a client-facing Business Development and Relationship Management role.
- The role involves lead generation, prospecting, client communication, meetings, presentations, follow-ups and client acquisition.
- The position carries monthly client acquisition and business development targets.
- The role may involve travel within Chennai for client meetings and occasional travel to other cities when required.
- Candidates should apply only if they are comfortable with the responsibilities and expectations outlined below.

ABOUT DIGENIEDigenie is a creative digital marketing and business solutions company with over 10 years of collective experience, serving businesses across India, the UK, the US and Canada.

Our services include

- Digital Marketing & Social Media
- Creative & Content
- Web Development
- Staffing Solutions
- Translation Services
- Data Analytics
- Brand & Business Solutions

We work with businesses across multiple industries and develop customized, research-driven solutions based on their specific requirements. ROLE OVERVIEWWe are looking for a Business Development Associate who can identify potential business opportunities, initiate conversations with decision-makers, build professional relationships and convert suitable prospects into clients.

The role combines lead generation, relationship management, business development and client acquisition.

The candidate will be involved throughout the business development process:

Research → Prospecting → Communication → Relationship Building → Meeting → Presentation → Follow-up → Conversion

This is not simply a lead-generation role. The candidate is expected to actively contribute towards converting prospects into active, paying clients and achieving the business development targets set by the company.

KEY RESPONSIBILITIESLead Generation & Prospecting

- Research and identify potential businesses and industries.
- Build and maintain a pipeline of prospective clients.
- Identify business owners, founders, marketing heads and relevant decision-makers.
- Generate leads through:
- Online research
- LinkedIn
- Email
- Phone calls
- Networking
- Referrals
- Direct outreach
- Other relevant channels
- Qualify prospects based on their business requirements and potential fit.

Business Development
- Initiate conversations with potential clients.
- Introduce Digenie's services and capabilities.
- Understand prospective clients' business challenges and requirements.
- Identify opportunities where Digenie's services can add value.
- Develop business opportunities from initial contact through conversion.
- Follow up consistently with prospects.




- Maintain an organized and updated opportunity pipeline.
- Identify new sectors, industries and markets for potential business.

Relationship Management
- Build strong and professional relationships with prospects.
- Maintain regular communication with potential clients.
- Understand client requirements before proposing solutions.
- Develop long-term professional relationships.
- Maintain a positive client experience throughout the business development process.
- Identify opportunities for future business from existing relationships.

Client Meetings & Presentations
- Schedule and attend client meetings.
- Present Digenie's services and capabilities.
- Prepare proposals and presentations with support from internal teams.
- Clearly communicate the value of Digenie's solutions.
- Participate in discussions and answer initial client queries.
- Coordinate with creative, marketing and technical teams to develop relevant proposals.
- Participate in negotiations and commercial discussions when required.

Client Acquisition
- Convert qualified prospects into active, paying clients.
- Take ownership of opportunities through the business development cycle.
- Track prospects, meetings, proposals, follow-ups and conversions.
- Identify reasons for stalled or lost opportunities.
- Improve conversion through effective communication and persistent follow-up.
- Work towards the monthly client acquisition and revenue targets set by the company.

Market Research
- Research industries, companies and market trends.
- Identify sectors with potential demand for Digenie's services.
- Research competitors and their positioning.
- Identify businesses with gaps in their digital presence.
- Develop prospect lists based on research and business potential.
- Provide insights to the team regarding new business opportunities.

Internal Coordination
- Coordinate with creative, digital marketing, design, technology and other teams.
- Communicate prospect requirements accurately to internal teams.
- Assist in preparing proposals, presentations and pitches.
- Ensure timely follow-up on requirements related to prospective clients.
- Coordinate internally to ensure a smooth transition when a prospect becomes a client.

TRAVEL & CLIENT INTERACTIONThis is an on-site and client-facing role. The candidate should be comfortable with:

- Travelling within Chennai for client meetings.
- Meeting business owners and decision-makers in person.
- Attending presentations and business discussions.
- Occasional travel to other cities based on client or business requirements.

WHAT WE ARE LOOKING FOR
- Strong verbal and written communication.
- Excellent interpersonal and relationship-building skills.




- Confidence when speaking with business owners and senior decision-makers.
- Strong lead-generation and prospecting abilities.
- Good market research skills.
- Ability to understand business requirements.
- Strong presentation and pitching skills.
- Good follow-up discipline.
- Persistence and determination to convert prospects.
- Ability to handle rejection and continue developing opportunities.
- Good organizational and time-management skills.
- Ability to work independently and with internal teams.
- Comfortable working with measurable targets.
- Comfortable with client meetings and travel.

IDEAL CANDIDATEThe ideal candidate should:
- Enjoy interacting with people and developing professional relationships.
- Be comfortable initiating conversations with businesses.
- Be proactive rather than waiting for leads to be provided.
- Have the confidence to approach decision-makers.
- Be able to understand a client's problem before recommending a solution.
- Be persuasive without being overly aggressive.
- Be persistent with follow-ups.
- Be comfortable working towards monthly targets.
- Have a genuine interest in business growth and client acquisition.
- Be willing to learn about digital marketing, technology and Digenie's services.
- Be comfortable representing Digenie professionally in client interactions.

Relationship building is an important part of this role. While client acquisition and revenue generation are key outcomes, the role is not limited to conventional transactional sales. The candidate is expected to understand client requirements, develop trust and build relationships that can lead to long-term business. QUALIFICATIONS

- Bachelor's degree in Business Administration, Marketing, Commerce or a related field.
- Prior experience in Business Development, B2B Sales, Lead Generation, Client Acquisition or Relationship Management is an advantage.
- Freshers with strong communication, confidence and business aptitude may also be considered.
- Knowledge of digital marketing, advertising, IT services or B2B services is an advantage.
- Experience with LinkedIn, CRM tools or lead-generation platforms is an advantage.

ROLE EXPECTATIONSBefore applying, please ensure you are comfortable with:
- Monday – Saturday, 9:30 AM – 7:00 PM
- Full time, on-site work in Egmore, Chennai
- Lead generation and prospecting
- Speaking with new businesses and decision-makers
- Client meetings and presentations
- Relationship management
- Regular follow-ups
- Client acquisition
- Monthly targets
- Revenue-oriented business development
- Travelling within Chennai when required
- Occasional inter-city travel
- Working with multiple industries and client requirements

Please read the complete carefully before applying.

If you are looking specifically for a purely administrative, back-office, finance, operations or non-client-facing role, this may not be the right position for you.

- Digenie is looking for someone who can identify opportunities, build relationships, develop prospects and ultimately help convert those opportunities into long-term clients.

📌 Business Development Associate (Chennai)
🏢 Digenie
📍 Chennai