Experience : 5.00 + years

Salary : INR 1000000-1200000 / year (based on experience)

Shift : (GMT+05:30) Asia/Kolkata (IST)

Opportunity Type : Remote

Placement Type : Full time Permanent Position

**(*Note: This is a requirement for Uplers)

**What do you need for this opportunity?

Must have skills required: Business Analyst, technical business analyst, Business Systems Analyst, Marketing technology platforms, Crm programs, System Integrations, APIS, Connectors, Data flows, data fit-gap analysis, Data Cloud, Health Cloud, SalesCloud, Marketing Cloud), nowflake, Microsoft Fabric, Amazon Redshift, Databricks, Veeva CRM, Adobe Experience Platform

Uplers is Looking for:**** Role Overview The Business Analyst, Omnichannel Enablement supports data-driven healthcare marketing initiatives by translating client and stakeholder needs into clear requirements, solution plans, and delivery-ready documentation.

This role partners across Strategy, Client Services, Project Management, Technology, QA, Analytics, Media, and CRM teams to define practical solutions for omnichannel campaigns and digital programs. Success in this role is measured by the quality of requirements, clarity of solution approach, and reliable delivery support across project timelines.

Key Responsibilities Requirements Management & Documentation

- Create and maintain business requirements documentation across CRM, data integrations, direct marketing, campaign operations, and omnichannel programs.
- Document functional and non-functional requirements, including data handling, reporting, consent, suppression, privacy, compliance, timing, and operational considerations.
- Maintain traceability across requirements, solution documentation, test plans, campaign deliverables, stakeholder feedback, and final outputs.

Discovery & Stakeholder Alignment
- Lead and support discovery sessions with clients and internal stakeholders to define business needs, requirements, business rules, scope, assumptions, risks, dependencies, and open questions.
- Review requirements with clients and internal teams to confirm understanding, address gaps, and support approval/sign-off.
- Partner with Technology, QA, Analytics, Media, and Project Management to align requirements with testing, tracking, KPIs, and delivery timelines.





Solution Design & Marketing Technology
- Support solution design sessions by documenting workflows, campaign journeys, data needs, platform considerations, and operational impacts.
- Translate business needs into requirements that inform CRM, data, campaign, and omnichannel technology solutions.

Delivery Support & Change Management
- Support delivery teams by clarifying requirements throughout implementation.
- Assess the impact of changes and document requirement updates.
- Help teams evaluate trade-offs and make informed delivery decisions.

Subject Matter Expertise & Ways of Working
- Build expertise in client ecosystems, including data sources, campaign operations, platform workflows, business rules, and omnichannel requirements.
- Use AI-enabled tools responsibly to improve documentation, analysis, summarization, workflow efficiency, and collaboration.

Qualifications Required:

- 5–7+ years of experience as a Business Analyst, Technical Business Analyst, Business Systems Analyst, or similar role supporting digital, CRM, direct marketing, or omnichannel programs.
- Experience facilitating discovery, requirements-gathering, and solution design sessions with clients, internal stakeholders, and cross-functional teams.
- Ability to translate business objectives and stakeholder inputs (e.g. marketing campaign programs) into clear and structured business requirements, business rules, workflows, acceptance criteria, and development-ready documentation.
- Excellent verbal, written, and visual communication skills, with the ability to bridge business and technical teams and present complex concepts (e.g. systems, data flows, and technical requirements) in a clear and practical way.
- Working knowledge of marketing technology platforms, CRM programs, system integrations, APIs, connectors, data flows, data fit-gap analysis, and data governance considerations.
- Comfortable managing multiple priorities,



shifting timelines, open questions, and cross-functional dependencies while maintaining transparent documentation and delivery focus.
- AI-forward mindset, being comfortable using AI tools to improve documentation, analysis, summarization, workflow efficiency, and development collaboration while maintaining appropriate review, privacy and quality standards.

Nice-to-Have Skills
- Experience supporting healthcare, pharmaceutical, life sciences, or other regulated industries.
- Experience working with enterprise grade CRM and engagement platforms, or cloud platforms such as Salesforce ( Data Cloud, Health Cloud, SalesCloud, Marketing Cloud), Veeva CRM, Adobe Experience Platform, or comparable CRM ecosystems.
- Familiarity with Data platforms such as Snowflake, Microsoft Fabric, Amazon Redshift, Databricks
- Familiarity with reporting platforms such as PowerBI, Tableau, Google Analytics, or similar tools.
- Experience working with relational databases, data structures, and basic SQL commands.
- Familiarity with AI/ML applications in marketing or healthcare, such as next-best-action, personalization models, predictive analytics, generative AI, content modularization, or insight automation.
- Comfortable using AI-assisted tools such as Copilot, ChatGPT, Claude, or similar tools to support documentation, analysis, delivery, or development workflows.

How to apply for this opportunity?

- Step 1: Click On Apply! And Register or Login on our portal.
- Step 2: Complete the Screening Form & Upload updated Resume
- Step 3: Increase your chances to get shortlisted & meet the client for the Interview!

About Uplers: Our goal is to make hiring reliable, simple, and fast. Our role will be to help all our talents find and apply for relevant contractual onsite opportunities and progress in their career. We will support any grievances or challenges you may face during the engagement. (Note: There are many more opportunities apart from this on the portal. Depending on the assessments you clear, you can apply for them as well).

So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, don't hesitate to apply today. We are waiting for you!

📌 Business Analyst (India)
🏢 Uplers
📍 India