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Oizom is seeking a Business Analyst to play a critical role in the planning, execution, and optimization of outreach campaigns. This person will be responsible for creating, managing, and innovating outreach funnels, sourcing information, and developing data-driven strategies.

The Business Analyst will use tools like Apollo and Clay for database creation and will manage various automation sequences on Pardot or a similar tool to engage prospects efficiently. A key focus will be on generating high-quality leads, ensuring proper lead qualification, and optimizing outreach campaigns for effectiveness and efficiency.

Required Skills and Qualifications:

● Strong Analytical Skills: Ability to analyze large datasets and create data-driven strategies that improve lead generation and outreach performance.

● Experience with Outreach Tools: Proficient in using tools such as Apollo, Clay, Pardot, or similar for database management, outreach automation, and campaign tracking.

● CRM Experience: Familiarity with CRM platforms like Salesforce to manage leads and track progress through the funnel.

● Proven Campaign Management: Experience designing and executing outreach campaigns with measurable success.

● Proactive Problem-Solver: A self-motivated individual with a knack for identifying problems and finding creative, efficient solutions.

● Excellent Communication Skills: Ability to communicate with both internal teams and external partners to gather information and convey campaign goals.

● Team-oriented Mindset: Comfortable working across multiple teams—especially with Sales and Marketing—to align on outreach goals and strategies.

● Attention to Detail: High level of precision when handling data and ensuring campaigns are running smoothly and effectively.

Job Responsibilities:

● Campaign Setup: Develop and set up outreach campaigns,



including the building of databases and the integration of tools for automation.

● Monitor & Optimize: Track performance metrics of outreach campaigns and optimize funnels based on data to improve engagement and conversion rates.

● Collaborate with Teams: Work closely with the Outreach Specialist and Sales Team to ensure that leads are well-qualified and passed on efficiently.

● Lead Qualification: Develop, test, and refine lead qualification and scoring criteria to ensure high-quality leads are prioritized.

● Reporting & Analysis: Provide actionable insights and data-driven reports to optimize outreach strategies and measure success.

Key Responsibilities (KRAs):

- Database Creation and Management:

○ Build and maintain targeted databases for outreach campaigns using tools such as Apollo, Clay, and other data sourcing platforms.

○ Sourcing information about potential leads from various channels and ensuring the data is accurate, up-to-date, and actionable for campaigns.

- Outreach Funnel Creation & Management:

○ Create, manage, and innovate outreach funnels for different campaigns, ensuring a consistent flow of qualified leads.

○ Monitor the performance of each funnel and continuously improve it based on key performance metrics (e.g., engagement rate, conversion rate).

○ Ensure campaigns are aligned with Oizom’s strategic goals and target audience.

- Automation & Campaign Management:





○ Design and implement automation for outreach activities using platforms like Pardot and similar tools to streamline communication processes and follow-ups.

○ Work with the Outreach Specialist to track outreach activities and monitor lead progression through automated flows.

- Lead Qualification & Engagement Strategy:

○ Collaborate with the Outreach Specialist to ensure that all leads are properly nurtured and qualified for sales team handoff.

○ Develop strategies to effectively engage with leads, turning them into qualified prospects ready for sales.

- Performance Monitoring & Reporting:

○ Track and analyze the performance of outreach campaigns and funnels, providing detailed reports on metrics like response rates, lead progression, and conversions.

○ Design and develop interactive dashboards to visualize outreach campaign data and key performance indicators (KPIs).

○ Regularly report on performance and propose changes to improve effectiveness.

- Collaboration with Sales and Marketing Teams:

○ Collaborate closely with the Sales Team to get feedback on lead quality and optimize future campaigns.

○ Work in tandem with the Marketing Team to align outreach efforts with overall business goals and marketing strategies.

- Tool Evaluation & Implementation:

○ Identify, test, and implement new tools that can enhance the outreach and lead-generation process.

○ Stay up-to-date with the latest tools and technologies in outreach automation, CRM management, and campaign optimization.

- Lead Scoring & Qualification Framework:

○ Develop and manage a lead scoring framework to prioritize leads based on their potential value and readiness for conversion.

○ Use this framework to ensure the sales team is focusing on the most valuable leads.

📌 Business Analyst/Outreach Specialist (Ahmedabad)
🏢 Oizom
📍 Ahmedabad