About Birlasoft

Birlasoft is a global technology company enabling “next-generation” digital transformation through expertise in Cloud, AI, Data, and enterprise solutions. Combining industry proficiency with advanced digital capabilities, it helps businesses accelerate change with speed, scale, and purpose, delivering “future-ready” solutions that enhance agility, resilience, and customer experience. Part of the CKA Birla Group and led by Chairman Mrs.

Amita

Birla, Birlasoft’s nearly 12,000 professionals drive innovation while building a diverse, inclusive, and learning-oriented culture. With a strong focus on sustainability and long-term value creation, Birlasoft transforms enterprises and communities, earning its reputation as a trusted partner and one of the best places to work.

Role: BU Marketing Lead

Location: Noida / Pune

Educational Qualification: MBA or equivalent BU experience

Experience : 10-15 Years

Role & responsibilities:

The BU Marketing Leader will be aligned with one or more business units / service lines/ practices and responsible for building and executing the marketing strategy and plan in concert with Business Marketing Head, regional teams, and business teams.

The right candidate will have a confident presence, with the ability to be persuasive and effective while being a good listener and building solid relationships. The Marketing Leader will achieve the goal of increasing brand visibility and creating demand among targeted customers and partners for services that are market-ready and will be responsible for every facet of preparing and packaging recent services for the market. Reports to the Head of Business Marketing.

Key responsibilities:

- Build and execute marketing strategy and plan for one or more business unit/s




- Execute multi-touch Integrated Marketing campaigns across multiple channels to generate sales qualified pipeline
- Support external facing proposition development, and lead creation of external facing marketing & sales collateral for all propositions
- Execute the content marketing plan as per the editorial calendar developed for the BU/Practice
- Work directly with practice/Verticals to develop case studies, press releases, testimonials, content marketing assets
- Create content working with writing agencies, and working with SME’s
- Custodian of web and social media content for all matters related to the practice/BU
- Plan and execute effective and measurable omni-channel marketing campaigns
- Run inbound and outbound marketing campaigns to drive revenue inflows and drive awareness for the brand – PPC, SEM, Paid social
- Create deal pipeline and focus on business development by working closely with inside sales.
- Work with analyst team to manage influencer reach-out, covering BU analysts, advisory firms
- Work with relevant OEMs/ Alliances for joint GTM activities

Required experience and skills:

- 10-15 years marketing experience
- Understanding of Enterprise Technologies such as ERP, CRM etc. and industry verticals
- Skilled in creating and managing strategic marketing efforts to consistently increase quality lead from all sources - online & traditional
- Preferred experience of having worked on joint GTMs with large OEMs like SAP, Oracle, Microsoft, AWS, Salesforce etc.
- Ability to think strategically both from marketing and organizational perspective
- Ability to effectively collaborate with top and mid-tier leadership
- Meticulous with detail and analytics
- Experience in planning and executing virtual events/webinars
- Flair for content marketing
- Ability to travel if needed
- Excellent written and oral communications skills
- Ability to work independently and collaboratively
- Flexibility for working hours – ability to work across time zones

📌 BU Marketing Lead (Maharashtra)
🏢 Birlasoft
📍 Maharashtra