Company Description Media Waley is a modern artist management and digital growth company operating at the intersection of talent, storytelling, and strategic visibility. The team partners with artists, creators, and brands to craft compelling narratives, build strong digital presence, and unlock long-term growth opportunities. Services span artist management, PR, social media strategy, content planning, brand integrations, influencer campaigns, and digital marketing.

Media

Waley focuses on narrative-first strategy, cultural insight, and audience understanding to build identities that connect and campaigns that deliver measurable results. With a 360° approach, the company goes beyond management to shape presence, perception, and momentum for its clients.

Role Description The Brand Strategist is a full-time, in office role based in the Mohali district, responsible for developing and executing brand strategies for artists, creators, and partner brands. Day-to-day work includes analyzing market and audience insights, defining brand positioning, and creating clear brand narratives and messaging frameworks across digital and offline channels. The role involves collaborating with content, social media, PR, and design teams to ensure brand consistency in campaigns, launches, and ongoing communication.

The Brand

Strategist will prepare strategic decks,



conduct competitive reviews, oversee brand guidelines, and monitor performance to refine strategies over time. This position also requires close coordination with clients to align brand goals with business objectives and cultural relevance.

Qualifications

- Ability to develop and implement comprehensive Brand Strategy and Brand Development plans aligned with client goals.
- Experience in Branding and Brand Management, including positioning, messaging, and maintaining cohesive brand identities.
- Strong Communication skills, including the ability to present strategies, collaborate with cross-functional teams, and interface with clients.
- Experience working with digital-first brands, artists, or creators, ideally in media, entertainment, or marketing environments.
- Proficiency in market and audience research, trend analysis, and translating insights into actionable brand initiatives.
- Familiarity with social media, content strategy, and digital marketing concepts to support integrated brand campaigns.
- Bachelor’s degree in Marketing, Communications, Brand Management, Business, or a related field, or equivalent practical experience.
- Ability to work on-site in the Mohali district, manage multiple projects, and adapt to a fast-paced, evolving creative landscape.

📌 Brand Strategist (India)
🏢 media waley
📍 India