Role & responsibilities

Can share your profile on [email protected] or (phone hidden) (Vandana Batra)

Key Responsibilities

Brand Strategy & Identity

Own and evolve the brand positioning, tone of voice, visual language across US, EU, and India markets

– Develop market-specific bfrand narratives that resonate with trade buyers, retail partners, and end consumers in each geography

– Ensure brand consistency across all touchpoints: digital, print, packaging, trade fairs, and partner communications

– Lead brand-level campaigns aligned with seasonal calendars, trade show schedules, and new category launches

Social Media Strategy & Content

– Own end-to-end social media strategy across Instagram, LinkedIn, Pinterest, Facebook, and emerging platforms for all three markets

– Develop and manage a structured monthly content calendar aligned with product launches, trade events, and promotional cycles

– Create or direct the creation of high-quality content — copy, imagery, reels, stories, carousels — that reflects the brand's craftsmanship and global ambition

– Manage and brief the creative and social media team (Designer, Social Media Executive) with detailed, output-ready briefs

– Monitor performance metrics (reach, engagement, follower growth, traffic-to-site) and iterate the content strategy accordingly

– Develop platform-specific strategies: trade-facing storytelling on LinkedIn, lifestyle and product content on Instagram/Pinterest, community-building on Facebook

Content Strategy & Copywriting

– Lead all brand and marketing copy: website, product descriptions, campaign assets, email newsletters, trade collateral, and press materials

– Develop a content framework that educates, engages, and converts — from awareness at the top of the funnel to purchase and repeat

– Work with the SEO team to ensure content is optimised for organic discovery across key markets

– Manage blog/editorial calendar to build brand authority in home dcor, artisan crafts, and sustainable sourcing





– Ensure all content — across markets and formats — reflects a consistent, confident brand voice

Shopify Storefront Management

– Own the Shopify Plus storefront as a brand and commercial asset

– Manage homepage merchandising: seasonal themes, featured collections, banners, and promotional layouts

– Brief and review theme updates, UX improvements, and visual refreshes in collaboration with developers and designers

– Plan and execute campaign landing pages, flash sale pages, and recent category launches on the site

– Ensure the storefront reflects the brand — cohesive imagery, copy standards, and navigation — across desktop and mobile

– Coordinate with performance marketing (Abhishek) on landing page alignment for paid traffic campaigns

Marketing Communications

– Plan and execute email marketing campaigns (newsletters, product launches, seasonal promotions) for B2B and B2C audiences

– Develop trade-facing collateral: product catalogues, lookbooks, one-pagers, and exhibition materials

– Manage brand presence at trade fairs and B2B events in coordination with the India and EU teams

– Support marketplace branding on Wayfair, Walmart, Faire, Bol.com, and other platforms (brand store assets, imagery standards, A+ content)

– Brief PR/influencer activations where relevant to US and EU audiences

Experience & Qualifications

– 5–8 years of brand management / marketing experience, with at least 2 years in a global or multi-market role

– Proven track record in social media strategy and content creation — not just scheduling, but ideation, briefs, and storytelling

– Hands-on experience managing a Shopify or comparable e-commerce storefront — merchandising, theme management, and conversion optimization

– Strong copywriting and content instincts — ability to write clearly and compellingly across formats

– Bachelor's or Master's degree in Marketing, Communications, Brand Management, or a related field

– Background in home decor, lifestyle, crafts, gifts, or cross-border trade is a strong advantage

📌 Branding Manager (Greater Noida) E Commerce Company
🏢 Dovetail Consulting
📍 Greater Noida