About UPES

UPES is a top-ranked, UGC-recognised, private university based in Dehradun, Uttarakhand. As per the National Institutional Ranking Framework (NIRF) 2025, the Ministry of Education, Government of India, UPES has been ranked 45 among universities, with a rank of 18 in Law, 36 in Management, and a rank of 43 in Engineering.

We're proud to be recognised as a Excellent Place to Work, and we believe culture fit is just as important as skill fit. We'd encourage you to explore the links below to get a feel for our people, our work, and the stories that make us who we are:

? LinkedIn: https://www.linkedin.com/school/upesdehradun/

? Website: https://www.upes.ac.in

Key Responsibilities:

- Plan, execute, and manage integrated brand marketing campaigns across digital, social media, print, events, and offline channels to enhance brand awareness and drive business objectives.
- Ensure consistency in brand messaging, visual identity, and communication across all marketing touchpoints in line with the brand guidelines.
- Work closely with cross-functional teams including Sales, Product, Admissions, Creative, Digital Marketing, and external agencies to develop and execute impactful marketing initiatives.
- Conduct market research and monitor competitor activities, industry trends, and consumer behaviour to identify opportunities and optimize brand strategies.
- Manage campaign budgets,



track marketing spend and ensure timely delivery of projects while maintaining quality and cost efficiency.
- Coordinate with creative and media agencies for campaign planning, content development, media execution, and performance tracking.
- Monitor and analyze campaign performance using relevant marketing metrics, prepare reports, and recommend optimization strategies to improve ROI.
- Support the planning and execution of brand events, partnerships, sponsorships, and activation programs to strengthen brand visibility and engagement.
- Ensure all marketing materials and communications adhere to brand standards and regulatory guidelines.
- Stay updated on emerging marketing trends, tools, and best practices to continuously enhance brand performance and customer engagement.

Preferred Candidate Profile:

- 4–7 years of experience in Brand Marketing, Integrated Marketing, or Marketing Communications.
- MBA/PGDM in Marketing or a related discipline.
- Strong understanding of digital marketing, campaign management, branding, and consumer insights.
- Excellent project management, stakeholder management, and communication skills.
- Experience in the education sector will be an added advantage.

Interested candidates, please share your profile at [email protected].

📌 Brand Manager (New Delhi)
🏢 UPES
📍 New Delhi