Company Description PS Group Realty is a Kolkata-based real estate developer with over four decades of experience creating residential communities. The company has successfully completed more than 150 projects and formed over 100 joint ventures, reflecting a solid track record of collaboration and growth. PS Group Realty is dedicated to delivering quality homes and meaningful living spaces to over 15,000 residents.

The organization is driven by a promise of “Evermore Family time,” focusing on community-centric designs and customer satisfaction. Applicants can expect to join a company that values long-term relationships, trust, and a strong brand reputation in the real estate market.

Role Overview

Brand Manager reporting to CMO- the strategic force behind the identity, reputation, and voice. This role goes far beyond visual consistency—it's about architecting a powerful, emotional brand experience across every touchpoint, every stakeholder, and every project. From Masterbrand guardianship to PR, digital campaigns to curated events, and customer journey mapping to ESG storytelling and it will shape how the world experiences and remembers the brand.

Key Responsibilities

1. Brand Identity & Governance

- Define and enforce detailed brand guidelines, covering visual systems (e.g., logo usage, colour codes, typography hierarchy) and messaging tone to ensure consistency across all platforms and projects.
- Serve as the master brand custodian—ensuring every project, whether in design, naming, or marketing, seamlessly aligns with the overarching luxury brand ethos.
- Oversee and approve all internal and external creative assets, marketing communication, and visual identity elements, maintaining premium quality and adherence to brand codes.

2. Brand Campaigns & Content Strategy

- Lead fully integrated 360° brand campaigns across digital, print, outdoor, and on-ground channels in close collaboration with internal stakeholders.
- Develop and maintain an annual brand content calendar that strategically aligns with corporate milestones, project launches, festive seasons, and consumer sentiment cycles.
- Drive SEO-driven content frameworks that improve brand discoverability, thought leadership, and online reputation.

3. Corporate Communications & PR

- Spearhead all corporate communications including media relations, interviews, press releases, and brand stories.
- Safeguard and promote the brand’s public image through both proactive narratives and responsive crisis communication—anchored in trust, family values, and community-building.




- Lead the strategy and execution for award submissions, ensuring narratives align with brand positioning and achievements.
- Curate and manage the personal branding of senior leadership across media, digital platforms, and speaking engagements, ensuring alignment with the company’s premium positioning.
- Lead CSR communication to amplify the company’s social impact, sustainability initiatives, and purpose-driven efforts.

4. Content Development & Distribution

- Guide the creation of high-impact content—including articles, blogs, infographics, customer case studies, whitepapers, and video stories—that convey both rational value and emotional resonance.
- Draft and refine content for official brand documentation (e.g., internal handbooks, industry guidebooks, brand style guides), ensuring accuracy, clarity, and adherence to brand voice.
- Ensure all content reflects the brand’s personality and business objectives, is SEO-optimized, and tailored to various audience segments.
- Oversee content rollout across owned, earned, paid, and partner channels, including platform-specific creative adaptation (e.g., post dimensions, formats, and tone).

5. Events, Sponsorships & Thought Leadership

- Conceptualize and execute premium on-ground activations—such as exhibitions, summits, experiential events, and brand showcases.
- Identify high-value opportunities for leadership participation in panels, juries, and forums to enhance brand authority and build trust among HNIs and influencers.
- Drive strategic participation in real estate, architecture, and lifestyle awards to establish third-party brand validation.

6. Brand Experience & Customer Journey Mapping

- Design and optimize the brand experience across the full customer journey—from awareness to handover—integrating sensory, service, and emotional cues that reinforce luxury at every stage.
- Partner with customer service, CRM, and site teams to embed brand touchpoints into the buyer lifecycle, ensuring a seamless and memorable journey.

7. Brand Health, Insights & Perception Management

- Monitor brand sentiment, share of voice, and consumer perception using tools like Brandwatch, Sprinklr, and media tracking dashboards.
- Translate insights from social listening, surveys,



and competitor benchmarking into actionable strategies to improve brand equity and message alignment.

8. Online Reputation Management (ORM)

- Track and manage digital conversations across platforms including Google Reviews, Facebook, Instagram, LinkedIn, Twitter (X), Quora, and property portals like 99acres and Magic Bricks.
- Lead timely and professional engagement with reviews, feedback, and comments—coordinating with customer service for grievance closure.
- Use ORM tools to spot emerging issues or PR opportunities, and proactively build positive digital sentiment through influencer partnerships, testimonials, and community engagement.

9. Brand Integration with Design & Architecture

- Collaborate with in-house architects, interior designers, and landscape teams to ensure that project aesthetics and physical experiences are consistent with the brand’s luxury language—from entrance signage to handover kits.

10. Cross-Functional Collaboration & Agency Management

- Work closely with Sales, Project Marketing, Digital, Offline, and CRM teams to align brand efforts with business goals.
- Lead the selection, onboarding, and performance management of creative, PR, media, and ORM agencies—defining clear KPIs and ensuring brand consistency across outputs.
- Conduct structured performance reviews with agency partners, ensuring ongoing innovation and alignment with budget, brand standards, and timelines.

11. Internal Brand Culture & Advocacy

- Champion internal brand training and employee engagement initiatives to ensure every team member is a brand ambassador—especially in customer-facing roles such as sales and handover.

12. ESG & Sustainability Communication

- Drive ESG-led branding—transforming the company’s sustainability milestones, green certifications, and wellness innovations into compelling brand narratives for a future-conscious audience.

Qualifications & Expertise

- Experience:
- 8+ years in brand management, corporate communications, or strategic marketing, including 4+ years in a leadership role within luxury real estate, premium lifestyle brands, or high-value asset categories.
- Core Competencies:
- Mastery in brand strategy, visual systems, tone of voice, and governance
- Strong track record in public relations, media handling, and crisis communication
- Deep understanding of digital content ecosystems, SEO, and campaign strategy
- Skilled in tools like Brandwatch, Sprinklr, Hootsuite, and CRM systems
- Data-oriented mindset with ability to turn insights into action

📌 Brand Manager (Kolkata)
🏢 PS Group Realty
📍 Kolkata