Key Responsibilities

1. Brand Strategy & Growth Management:-

- Develop and execute annual and long-term brand strategies aligned with business objectives.

- Define brand positioning, architecture, and communication strategy to strengthen brand equity.
- Identify growth opportunities through market expansion, portfolio optimization, and innovation.
- Monitor competitor activities, category trends, and consumer behavior to drive strategic decisions.

1. Product & Innovation Management:-

- Lead recent product development (NPD), renovations, and line extensions based on consumer insights.

- Manage product lifecycle including launch planning, performance tracking, and optimization.
- Work closely with R&D;, packaging, procurement, and supply teams to deliver successful launches.
- Ensure innovation pipeline supports category growth targets.

1. Marketing & Communication Execution:-

- Plan and execute integrated 360° marketing campaigns across TV, digital, social media, retail, and e-commerce platforms.

- Oversee creative development, media strategy, and agency management.
- Ensure consistent brand messaging across all consumer touchpoints.

📌 Brand Manager (Chennai)
🏢 Saaki Argus And Averil Consulting
📍 Chennai