About Pay Per CampaignPay Per Campaign is a performance-driven digital marketing company focused on helping businesses generate measurable growth through digital marketing and performance media.

We are looking for an Associate Manager – Performance Marketing to join our team and take ownership of the day-to-day execution and optimization of performance marketing campaigns.

About the RoleThis is a hands-on performance marketing role for someone with 3–4 years of experience who enjoys working directly on advertising platforms, analyzing campaign data, and optimizing campaigns to improve lead generation and lead quality.

You will manage campaigns across Google SEM, Meta Ads, TikTok Ads, and LinkedIn Ads, while also supporting the performance marketing activities for Pay Per Campaign's own accounts.

Key ResponsibilitiesCampaign Management

- Manage the end-to-end execution of paid media campaigns across Google SEM, Meta, TikTok, and LinkedIn.
- Plan, set up, launch, monitor, and optimize campaigns based on business and performance objectives.
- Manage campaign budgets, targeting, audiences, keywords, bidding, creatives, and campaign structures.
- Analyze campaign performance and identify opportunities to improve CPL, CPA, CTR, conversion rates, and lead quality.
- Conduct A/B testing and implement data-driven optimization strategies.
- Monitor campaign performance regularly and take corrective action where required.

Lead Generation & • Agency Accounts
- Manage Pay Per Campaign's own performance marketing accounts end-to-end.
- Monitor lead volume, campaign efficiency, and lead quality.
- Work with internal teams to identify lead-quality issues and recommend improvements.




- Continuously look for opportunities to improve campaign performance and marketing efficiency.

Reporting & • Analytics
- Prepare regular performance reports and campaign dashboards.
- Own the Performance Media section of internal and client business reviews.
- Analyze campaign data and provide clear insights, learnings, and recommendations.
- Maintain accurate campaign trackers and reporting documents.
- Communicate campaign performance and optimization actions to relevant stakeholders.

Website & • SEO
- Have a basic understanding of Organic SEO and its role in digital marketing.
- Coordinate website and landing-page development or updates with internal/external teams.
- Ensure landing pages support campaign objectives and conversion goals.

Client & • Stakeholder Management
- Coordinate with internal teams to ensure smooth campaign execution.
- Participate in client discussions and performance reviews when required.
- Understand business objectives and translate them into actionable campaign requirements.
- Build strong working relationships with clients and internal stakeholders.

Requirements
- 3–4 years of hands-on experience in Performance Marketing / Digital Marketing.
- Strong practical experience with Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads.




- Strong understanding of campaign setup, optimization, reporting, and performance analysis.
- Experience managing lead-generation campaigns.
- Understanding of lead-quality monitoring and conversion funnels.
- Robust analytical and problem-solving skills.
- Valuable knowledge of Excel / Google Sheets and performance reporting.
- Basic understanding of Organic SEO.
- Good communication and presentation skills.
- Ability to manage multiple campaigns and priorities in a fast-paced environment.

Good to Have
- Previous experience in a digital/performance marketing agency.
- Client-facing experience.
- Experience with Google Analytics, Google Tag Manager, Looker Studio, or similar tools.
- Experience with landing-page optimization and conversion-rate optimization.
- Relevant Google, Meta, LinkedIn, or TikTok certifications.

The Ideal CandidateWe are looking for someone who is hands-on, analytical, proactive, and execution-focused. You should be comfortable getting into the platforms yourself, setting up campaigns, looking at the numbers, identifying what is working or not working, and taking action to improve performance.

This is not a purely managerial role — we are looking for someone who enjoys being close to the campaigns and taking ownership of performance outcomes.

Why Join Pay Per Campaign?

- Work across multiple performance marketing platforms and campaigns.
- Get exposure to both client and agency-side performance accounts.
- Work in a fast-paced, performance-driven environment.
- Opportunity to take ownership of campaigns and grow within the performance marketing function.

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📌 Associate Manager – Performance Marketing (Kolkata)
🏢 Pay Per Campaign
📍 Kolkata