21 Aug
|
RevX Hospitality
|
Delhi
21 Aug
RevX Hospitality
Delhi
Position: Assistant marketing Manager
Department: Marketing
Location: Noida, UP
Employment Type: Permanent (Full time)
Reporting Manager: Deepankar Biswas
About the Role
We're looking for a creative and organized Social Media Assistant Manager to take ownership of the social media function for RevX Hospitality and a portfolio of hotel properties managed by RevX.
This is a hands-on team management and strategy role, not just a posting role. You will be responsible for turning business and hotel-property objectives into effective social media strategies, managing execution through the team and external partners, and driving measurable social media performance.
Key Responsibilities
1. Social Media Strategy & Account Management
- Own social media performance for RevX Hospitality and assigned hotel-property accounts.
- Build monthly and quarterly social media plans based on property positioning, target audience, seasonality, offers, events, and business priorities.
- Define content pillars, campaign themes, posting priorities, and platform strategy for each account.
- Review previous performance and convert insights into the next month's action plan.
- Ensure content across Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms is consistent and purposeful.
2. Content Management
- Lead the content process from idea generation and briefing to review, approval, and publishing.
- Allocate briefs to designers, video editors, copywriters, photographers, and other content resources.
- Review captions, creatives, reels, stories, and campaign assets for quality, accuracy, and brand consistency.
- Coordinate with hotel teams for photoshoots, property information, offers, events, and guest experiences.
- Ensure content supports clear objectives such as brand awareness, engagement, enquiries, promotions, or property positioning.
3. Team Management
- Manage and allocate work across the Marketing Team.
- Set priorities, timelines, and quality expectations for team members.
- Conduct regular task and quality reviews and ensure timely delivery.
- Provide practical feedback and support team development.
- Identify workload or execution gaps and take corrective action.
- Maintain accountability for team productivity, quality, and deadlines.
4. Influencer & Creator Management
- Identify and maintain a relevant pool of influencers and content creators for hotel campaigns.
- Evaluate creators based on audience quality, location, content quality, engagement, and relevance.
- Manage influencer outreach, negotiations, hotel visits, deliverables, and publishing timelines.
- Ensure agreed content is delivered and published as committed.
- Track influencer campaign performance, costs, deliverables, and outcomes.
5. Hotel / Property Coordination
- Act as the key social media coordination point for assigned hotel properties.
- Work with property teams to collect information on offers, events, amenities, experiences, and property updates.
- Ensure property content reflects the hotel's actual positioning and target audience.
- Follow up on approvals and escalate delays or missing information affecting execution.
6. Community Management & Reputation
- Monitor comments, DMs, mentions, tags, and audience conversations.
- Ensure timely and appropriate responses in the brand's tone.
- Identify complaints, negative sentiment, and potential reputation issues and escalate them appropriately.
- Share recurring guest/audience feedback with relevant internal and property teams.
7. Performance & Reporting
- Track account-wise performance including reach, engagement, views, follower growth, and content performance.
- Identify which content formats, topics, and campaigns are performing well or underperforming.
- Prepare concise monthly performance reports with insights and actionable recommendations,
not just numbers.
- Track progress against account objectives and previous-period benchmarks.
- Recommend improvements in content, campaigns, influencers, and platform priorities based on data.
Key Performance Indicators
- Growth in relevant reach, engagement, and audience.
- Improvement in content quality and performance.
- Timely execution of content calendars and campaigns.
- Follower growth and meaningful audience engagement.
- Successful influencer campaign execution and deliverables.
- Timely handling of comments, DMs, and escalations.
- Accurate and timely monthly reporting.
- Team productivity, quality, and adherence to deadlines.
- Continuous improvement in account performance.
What We Are Looking For
- 2–4 years of experience in social media management, digital marketing, content, or agency/client account management.
- Experience managing multiple brands, clients, or hotel/property accounts.
- Strong understanding of Instagram, Facebook, LinkedIn, and YouTube and their content formats and analytics.
- Hands-on experience with content strategy, reels, short-form video, social media trends, and audience engagement.
- Experience in influencer marketing and creator collaborations.
- Hospitality, hotel, travel, lifestyle, or agency experience is strongly preferred.
- Working knowledge of Canva, CapCut, and social media analytics/reporting tools.
- Strong communication and stakeholder-management skills.
- Ability to coordinate with hotel owners/managers, property teams, internal teams, and external creators.
- Strong ownership, organisation, commercial thinking, and ability to work independently.
About RevX Hospitality
RevX Hospitality helps hotels unlock their full revenue potential through data-driven strategies and hands-on industry expertise. We work with hotel partners to improve revenue, profitability, and overall performance — and our Social Media team helps build the digital presence of RevX and the properties we manage
Website: https://revxhospitality.com/
📌 ASSISTANT MARKETING MANAGER – SOCIAL MEDIA & CONTENT (Delhi)
🏢 RevX Hospitality
📍 Delhi