Company Description Laromani is a three-decade-old Indian menswear brand specializing in premium ethnic and occasion wear. The brand blends traditional Indian craftsmanship with contemporary design, offering Sherwanis, Bandhgalas, Indo-Westerns, Kurta Sets, Nehru Jackets, and statement ensembles. Its design philosophy focuses on refined tailoring, intricate embroidery, and timeless aesthetics that honor heritage while appealing to contemporary style sensibilities.

With an established dealer network and a strong retail presence across India, Laromani continues to grow with the evolving fashion landscape. The company’s long-standing journey is driven by craftsmanship, design excellence, and a deep understanding of Indian celebrations and special occasions.

Role Description This is a full-time, on-site Assistant Brand Manager Marketing role based in New Delhi. The role involves supporting brand strategy execution, managing marketing campaigns, and coordinating with internal teams and external agencies to ensure consistent brand communication.

The Assistant Brand

Manager will help plan and implement promotional activities, monitor market trends and competitor initiatives, and track campaign performance across offline and digital channels. Daily responsibilities include managing content and collaterals for retail and dealer networks, overseeing social media and digital presence, and ensuring brand guidelines are maintained across touchpoints.



The role also requires assisting with event marketing, product launches, and seasonal collections to strengthen Laromani’s positioning in the premium ethnic menswear segment.

Qualifications

- Brand and marketing skills: experience in brand management, campaign planning, and executing integrated marketing initiatives.
- Digital and social media skills: familiarity with social media marketing, basic digital marketing concepts, and content coordination for online platforms.
- Research and analysis skills: ability to conduct market and consumer research, analyze data, and report on campaign performance and brand metrics.
- Communication and collaboration skills: strong written and verbal communication, presentation skills, and the ability to work cross-functionally with design, sales, and external partners.
- Organizational skills: capability to manage multiple projects, meet deadlines, and maintain attention to detail in fast-paced retail and fashion environments.
- Educational background: bachelor’s degree in Marketing, Business, Fashion Management, or a related field; a postgraduate qualification is an advantage.
- Industry awareness: interest in fashion and lifestyle brands, understanding of Indian ethnic wear and occasion-wear trends is highly beneficial.
- Technical proficiency: comfort with MS Office (PowerPoint, Excel, Word) and basic familiarity with marketing or analytics tools.

📌 Assistant Brand Manager Marketing (New Delhi)
🏢 Laromani
📍 New Delhi