Assistant Brand Manager -

About the Role -

- We are looking for a proactive and detail-oriented Assistant Brand Manager to support the planning, coordination and execution of its brand and marketing initiatives.
- Working closely with the Brand Manager, the role will support campaigns across digital, social media, retail marketing, events, activations, influencer marketing, tenant communication and on-ground brand initiatives.
- The ideal candidate should have a strong understanding of consumer marketing, excellent coordination and project-management capabilities, and the ability to work effectively across multiple internal teams, agencies, retail brands and external partners. This is a hands-on brand management role that requires a balance of marketing understanding, execution capabilities, stakeholder management and analytical thinking.

Key Responsibilities - Brand & Campaign Management -

- Support the Brand Manager in planning and executing integrated marketing campaigns.
- Coordinate campaign timelines, deliverables, approvals and execution across internal and external teams.
- Develop clear creative and campaign briefs in coordination with the Brand Manager.
- Support the execution of seasonal campaigns, festival communication, sale campaigns, recent store launches and brand initiatives.
- Ensure communication across touchpoints is aligned with approved brand guidelines.
- Maintain campaign calendars and ensure deliverables are completed according to timelines.
- Conduct post-campaign analysis and document key learnings.

Social Media & Content Coordination -

- Coordinate with the content, creative and social media teams for monthly and campaign-specific content requirements.
- Support development and management of social media content calendars.
- Prepare briefs for social media creatives, Reels, videos and other content assets.




- Review content for accuracy, brand consistency and communication alignment.
- Track relevant social media trends and competitor activity. Coordinate content shoots, influencer collaborations and creator-led initiatives where required.

Influencer & Partnership Coordination -

- Support influencer and creator campaigns from briefing through execution.
- Coordinate with influencers, agencies and internal teams for content requirements, timelines and deliverables.
- Review influencer content for adherence to approved briefs and key communication messages.
- Maintain influencer campaign trackers and support performance reporting. Assist in identifying potential partnerships and collaborations relevant to the brand.

Events & Activations -

- Support planning and execution of mall events, consumer activations, launches and experiential marketing initiatives.
- Coordinate marketing requirements with Events, Operations, Creative and external vendors.
- Support development of event communication and promotional plans.
- Ensure marketing assets and communication are implemented correctly across on-ground touchpoints.

Creative & Agency Coordination -

- Coordinate with designers, content writers, video editors, digital agencies, media partners, production vendors and other creative resources.
- Ensure briefs are communicated clearly and deliverables are received according to timelines.
- Consolidate feedback and coordinate revisions.




- Maintain organised records of campaign assets, approvals and final deliverables.
- Ensure consistency of communication across digital and physical marketing touchpoints.

Research & Competitive Analysis -

- Monitor marketing initiatives by competing malls, retail destinations and consumer brands.
- Conduct research on retail trends, consumer behaviour, campaigns and emerging marketing formats.
- Prepare competitor analysis and marketing benchmark reports. Identify relevant consumer, cultural and category trends that could inform future marketing initiatives.

Reporting & Performance Tracking -

- Support preparation of monthly marketing reports and management presentations.
- Track campaign KPIs including reach, engagement, video views, traffic, footfall and other relevant metrics.
- Maintain marketing trackers, campaign calendars and project documentation.
- Coordinate with relevant teams to consolidate campaign performance data. Support campaign reviews and identify key observations and learnings.

Required Skills & Experience -

- 2-3 years of experience in brand marketing, retail marketing, digital marketing, advertising or integrated marketing.
- Strong understanding of brand management and consumer marketing fundamentals.
- Good understanding of social media and digital marketing.
- Strong project-management and coordination skills.
- Excellent written and verbal communication skills.
- Strong working knowledge of PowerPoint/Google Slides and Excel/Google Sheets.
- Ability to develop clear briefs and coordinate with creative teams.
- Ability to manage multiple projects, stakeholders and deadlines simultaneously.
- Strong attention to detail and organisational skills.
- Ability to work effectively in a fast-paced marketing environment.

📌 Assistant Brand Manager - Job Description (Thane)
🏢 Bhumi Associates
📍 Thane