Company Description Samaza Foods & Spices is a premium organic food brand specializing in the sourcing, processing, and distribution of high-quality food grains, edible oils, and spices. With production and processing facilities in Bihar and multiple warehouses across Delhi NCR, Samaza serves as a trusted B2B supplier to wholesalers, retailers, distributors, food processors, and exporters across India.

All products are organically sourced from certified farms and processed under strict FSSAI-compliant standards, with customized packaging options to support diverse business requirements. As the company scales, Samaza is expanding beyond makhana into a broader range of organic staples, edible oils, and superfoods. The focus is on consistent quality, reliability, and competitive pricing that help partners achieve better margins and sustainable growth.

Role Description The Area Sales Manager / Sales Officer is a full-time, on-site role based in Patna, responsible for driving B2B sales and market expansion for Samaza’s organic food and spice portfolio. This role includes identifying and onboarding wholesalers, distributors, retailers, and food processors, managing key accounts, and maintaining strong relationships to ensure repeat business and long-term partnerships.

The individual will plan and execute regional sales strategies, monitor performance against targets, and regularly visit markets to assess demand, gather feedback, and track competitor activities. Daily responsibilities include negotiating pricing and terms,



coordinating orders and deliveries with internal operations teams, and ensuring proper brand visibility through merchandising and promotional activities. The role also involves preparing sales reports, forecasting, and collaborating with management on initiatives to increase revenue and strengthen Samaza’s presence in the assigned territory.

Qualifications

- Proven sales and business development skills in FMCG, food products, or related industries, preferably in B2B or distribution-driven markets.
- Solid relationship management, negotiation, and customer service abilities to build and retain partnerships with distributors, retailers, and other stakeholders.
- Market analysis, territory management, and planning skills to identify growth opportunities, track competitor activity, and achieve sales targets.
- Effective communication, presentation, and interpersonal skills, with the ability to work collaboratively with internal teams and external partners.
- Ability to work in office in Patna with frequent field visits, including strong time management and self-organization skills.
- Basic proficiency in using CRM tools or spreadsheets for sales reporting, forecasting, and lead tracking.
- Previous experience in organic foods, spices, or agri-based products is an advantage.
- Bachelor’s degree in Business, Marketing, or a related field preferred; relevant experience may be considered in lieu of formal education.
- Comfortable communicating in English and local/regional languages to engage effectively with diverse partners.

📌 Area Sales Manager Or Sales Officer (Patna)
🏢 samaza foods and spices
📍 Patna