Location: Kolkata

Employment Type: Full-time

Experience: 5+ years

Role OverviewWe are looking for a hands-on Performance Marketing Manager with strong expertise in Meta Ads and Google Ads. The role requires someone who can independently plan, execute, track and optimise paid campaigns to generate qualified leads, improve conversions and maximise return on advertising spend.

The ideal candidate should be highly analytical, commercially focused and comfortable taking complete ownership of campaign performance—from strategy and audience selection to tracking, reporting and continuous optimisation.

Key Responsibilities

- Plan, launch and manage campaigns across Meta Ads and Google Ads.
- Manage Google Search, Display, Performance Max, YouTube and remarketing campaigns.
- Develop Meta campaigns across Facebook and Instagram for lead generation, conversions, remarketing and brand awareness.
- Conduct keyword research, audience segmentation and competitor analysis.
- Manage campaign budgets and allocate spends based on performance and business priorities.
- Continuously optimise targeting, bidding, placements, creatives and landing pages.
- Set up and verify conversion tracking using GA4, Google Tag Manager, Meta Pixel and Conversion API.
- Build retargeting, lookalike and custom audience strategies.
- Work with design and content teams to develop high-performing ad creatives and copy.
- Conduct structured A/B testing across creatives, audiences, offers and landing pages.
- Monitor lead quality and work closely with sales teams to improve conversion rates.
- Prepare clear weekly and monthly reports with actionable recommendations.
- Stay updated on platform changes,



advertising policies and emerging performance-marketing practices.

Required Skills and Experience
- 5+ years of hands-on experience managing Meta and Google advertising campaigns.
- Demonstrated success in improving ROAS and reducing CPL, CPA or customer-acquisition costs.
- Robust command of Meta Ads Manager, Google Ads, GA4 and Google Tag Manager.
- Experience with lead-generation and conversion-focused campaigns.
- Good understanding of campaign attribution, conversion funnels and landing-page optimisation.
- Strong analytical skills and proficiency in Excel or Google Sheets.
- Ability to interpret campaign data and convert insights into clear actions.
- Experience managing meaningful advertising budgets across multiple campaigns.
- Strong attention to detail and the ability to manage campaigns independently.
- Google Ads and Meta certifications will be preferred.

Key Performance IndicatorsPerformance will be measured through:
- Qualified leads and conversions generated
- Cost per lead and cost per acquisition
- Return on advertising spend
- Lead-to-conversion rate
- Click-through and landing-page conversion rates
- Campaign budget utilisation
- Accuracy of tracking and reporting
- Improvement achieved through testing and optimisation

What We Are Looking ForThis is a hands-on execution and strategy role. We are looking for someone who understands the platforms deeply, actively monitors campaigns and takes direct responsibility for results—not someone whose experience is limited to coordinating with agencies or boosting social media posts. Candidates should be prepared to share examples of campaigns managed, budgets handled and measurable improvements achieved.

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