About the Role:

- The Marcom Head is a critical strategic leadership role responsible for end-to-end ownership of all marketing, advertising, and brand communication activities of KALLARACKALS JEWELLERS across its retail network. The role carries full accountability for brand strategy, campaign planning, digital and offline marketing, media relations, and promotional execution, while ensuring alignment with brand positioning and business growth objectives. In addition to communications, the Marcom Head will oversee content, creative direction, and customer engagement, ensuring that every campaign strengthens brand recall and drives footfall and sales across showrooms. Reporting directly to the CEO/MD, this role acts as the custodian of brand identity, market visibility, and communication excellence, supporting sustainable growth and customer loyalty for the organization.

KEY ACCOUNTABILITIES

1. Brand Strategy & Positioning-

- Own end-to-end responsibility for brand strategy and market positioning.
- Develop and execute annual marketing and communication plans aligned with business goals.
- Ensure consistent brand identity, tone, and visual language across all showrooms and channels.
- Balance heritage brand values with contemporary market trends.

2. Marketing Campaign Planning & Execution

- Plan and execute festive, seasonal, and collection-launch campaigns across regions.
- Manage advertising budgets, media buying, and campaign ROI tracking.
- Coordinate with agencies, vendors, and production houses for creative execution.
- Drive footfall and conversion through targeted, data-led campaigns.

3. Digital & Social Media Marketing

- Head the digital marketing function across:
- Website & e-commerce presence
- Social media platforms
- Influencer & digital collaborations
- Paid digital advertising & performance marketing.
- Track digital performance metrics and optimize spends for reach and conversion.

4. Content, Creative & Design Direction





- Guide overall creative direction for advertisements, catalogues, and in-store visual merchandising.
- Ensure strong storytelling, design sensibility, and commercial relevance in all communication.
- Align creative concepts with:

# Market trends

# Regional customer preferences

# Retail sales data

- Approve creative assets for launch readiness across print, digital, and in-store media.

5. PR, Events & Customer Engagement

- Manage public relations, media coverage, and press engagements.
- Plan and execute showroom launches, exhibitions, and customer engagement events.
- Build loyalty and referral programs to strengthen customer retention.
- Support recent store launches with localized marketing plans.

6. BTL Activities

- Plan and drive below-the-line (BTL) activities across the local market, working closely with marketing executives on ground.
- Lead Strategic ground-level execution of showroom activations, local promotions, and community/corporate tie-ups.
- Guide and supervise the marketing executives team on-site during BTL campaigns to ensure brand-standard execution.
- Coordinate hyperlocal outreach — society/apartment activations, corporate gifting drives, wedding and festival promotions.
- Track BTL campaign effectiveness and footfall conversion at the branch level.

7. Governance, Controls & Reporting

- Implement marketing SOPs, approval workflows, and brand guideline compliance.
- Ensure compliance with internal policies and advertising regulations.
- Prepare and present marketing MIS, campaign performance, and budget utilization reports to the CEO/MD.
- Drive cost transparency and marketing ROI accountability.

Job Type: Full-time

Pay: ₹60,000.00 - ₹100,000.00 per month

Ability to commute/relocate:

- Kochi, Kerala: Reliably commute or planning to relocate before starting work (Preferred)

Education:

- Bachelor's (Preferred)

Experience:

- marketing/brand communications: 8 years (Preferred)

Language:

- English, Malayalam, (Preferred)

Willingness to travel:

- 25% (Preferred)

Work Location: In person

📌 Marcom Head (Kochi)
🏢 George and Sons Kallarackals Jewellers
📍 Kochi