JOB DESCRIPTION – AREA SALES OFFICER

Company: Vikrant Iron Pvt. Ltd.
Position: Area Sales Officer (ASO)
Department: Sales & Marketing
Experience: 1–2 Years
Location: Bareilly, Uttar Pradesh
Employment Type: Full-Time
Industry: Steel / Iron & Building Materials

JOB SUMMARY

Vikrant Iron Pvt. Ltd. is looking for an experienced and result-oriented Area Sales Officer (ASO) for our Bareilly location.

The candidate must have 1–2 years of sales experience in the steel industry and should have good knowledge of TMT Bars, Steel Coils, and Durashine products. The candidate will be responsible for developing the market, managing dealers and distributors, generating sales, and achieving business targets in the assigned territory.

KEY RESPONSIBILITIES1. Sales & Business Development

- Achieve monthly and annual sales targets for the assigned territory.
- Develop new customers, dealers, distributors, and business opportunities.
- Promote and sell TMT Bars, Coils, and Durashine products.
- Generate leads through regular market visits and customer meetings.
- Expand the company's market presence in Bareilly and nearby areas.

2. Dealer & Distributor Management

- Develop and maintain strong relationships with dealers and distributors.
- Regularly visit dealers, retailers, contractors, builders, and project customers.
- Understand customer requirements and provide suitable product solutions.
- Coordinate with dealers for order booking and timely delivery.

3. Market Development

- Conduct regular market visits to identify new business opportunities.
- Monitor competitor products, pricing, schemes, and market activities.
- Provide market feedback to the management.




- Identify potential markets and recent customer segments.

4. Order & Payment Coordination

- Generate sales orders and coordinate with internal teams for order processing.
- Follow up on product dispatch and delivery.
- Coordinate with customers regarding outstanding payments.
- Maintain proper records of sales, orders, and customer interactions.

5. Reporting

- Prepare daily/weekly/monthly sales reports.
- Maintain customer and dealer databases.
- Submit regular market visit and sales activity reports.
- Report market trends and competitor activities to the Sales Manager.

REQUIRED QUALIFICATIONS

- Graduate in any discipline.
- 1–2 years of sales experience is mandatory.
- Experience in steel/iron/building material sales preferred.
- Candidates must have experience working in or around the Bareilly market.
- Must have good knowledge of:
- TMT Bars
- Steel Coils
- Durashine
- Strong dealer and retailer network in the Bareilly market will be an advantage.
- Willingness to travel within the assigned territory.

KEY SKILLS

- Steel Product Sales
- TMT Sales
- Coil Sales
- Durashine Sales
- Dealer & Distributor Management
- Retail Sales
- Project Sales
- Market Development
- Customer Relationship Management
- Negotiation & Communication
- Target Achievement
- Market Analysis

IDEAL CANDIDATE

The ideal candidate should be sales-oriented, confident, hardworking, and target-driven, with practical knowledge of the steel market and an existing understanding of the Bareilly territory.

Candidates with 1–2 years of experience in TMT, Coil, and Durashine sales will be preferred.

Pay: ₹25,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Area Sales Officer (India)
🏢 VASTFORCE SERVICES
📍 India