Digital Marketing & Outreach Specialist

Company: RIITEK
Location: Pune, Maharashtra
Employment Type: Full-time
Department: Marketing & Business Growth

About RIITEK

RIITEK is a product-focused technology company specializing in portable display solutions and laptop screen extenders designed to improve productivity, multitasking, and mobility for modern professionals.

We are looking for a Digital Marketing & Outreach Specialist who can take ownership of digital growth, brand visibility, lead generation, influencer outreach, and partnership development.

Key ResponsibilitiesDigital Marketing

- Plan and execute digital marketing campaigns across social media, search, marketplaces, and other relevant channels.
- Develop strategies to increase brand awareness, website traffic, engagement, and conversions.
- Manage and optimize social media presence across platforms such as Instagram, LinkedIn, YouTube, and Facebook.
- Coordinate with content and design teams to create high-performing marketing assets.
- Monitor campaign performance and prepare regular performance reports.
- Conduct competitor, market, keyword, and audience research.
- Identify new digital marketing opportunities and emerging trends.

Outreach & Lead Generation

- Identify and build relationships with influencers, creators, affiliates, communities, businesses, and potential brand partners.
- Conduct structured email, LinkedIn, and social media outreach.
- Develop outreach campaigns for influencers, technology creators, corporate buyers, resellers, and potential partners.
- Maintain and manage outreach databases and track communication, responses, follow-ups, and conversions.
- Generate qualified leads through outbound and digital channels.




- Follow up consistently and convert relevant prospects into business opportunities.

Influencer & Creator Marketing

- Research and shortlist relevant creators based on audience, engagement, content quality, and relevance.
- Negotiate collaborations and coordinate product seeding or promotional campaigns.
- Track influencer campaign performance and ROI.
- Build long-term relationships with relevant creators and technology communities.

Analytics & Optimization

- Track KPIs such as reach, engagement, CTR, CPC, leads, conversions, CAC, and ROAS where applicable.
- Use tools such as Google Analytics, Google Search Console, Meta Ads Manager, LinkedIn, Amazon analytics, and spreadsheets for analysis.
- Identify underperforming campaigns and recommend corrective actions.
- Conduct A/B testing of creatives, messaging, audiences, and landing pages.

Required Skills

- 0–2 years of experience in digital marketing, outreach, growth marketing, or a related field.
- Strong understanding of social media and digital marketing fundamentals.
- Excellent written and verbal communication skills.
- Strong research and lead-generation abilities.
- Ability to write skilled outreach messages and follow-ups.
- Basic understanding of SEO, paid advertising, content marketing, and analytics.
- Proficiency in Google Sheets/Excel.
- Comfortable working with data and performance metrics.
- Strong organizational and follow-up skills.




- Ability to independently execute campaigns from research to reporting.

Preferred Skills

- Experience with influencer or affiliate marketing.
- Experience with LinkedIn outreach and lead generation.
- Experience with Amazon or e-commerce marketing.
- Familiarity with Meta Ads, Google Ads, or LinkedIn Ads.
- Experience using CRM, email marketing, automation, or outreach tools.
- Basic knowledge of Canva or other content creation tools.
- Understanding of technology products and consumer electronics is a plus.

What We Are Looking For

We are not looking for someone who only posts content.

The ideal candidate is someone who can research, execute, reach out, generate opportunities, analyze results, and improve campaigns based on data.

You should be comfortable taking ownership instead of waiting for instructions for every task.

Key Performance Indicators

- Qualified leads generated
- Outreach response rate
- Influencer/creator collaborations acquired
- Website traffic and engagement growth
- Social media growth and engagement
- Campaign CTR and conversion rate
- Cost per lead/acquisition
- Revenue or business opportunities generated through digital channels
- ROI of marketing campaigns

Why Join RIITEK?

- Work directly with technology and consumer electronics products.
- Opportunity to work across digital marketing, growth, outreach, and e-commerce.
- Hands-on exposure to real marketing campaigns and business development.
- Opportunity to take ownership of growth initiatives.
- Fast-paced environment with significant learning opportunities.

Apply if you are someone who wants to build growth, not just manage social media.

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Digital Marketing and Outreach Specialist (India)
🏢 RIITEK
📍 India