About Juniper Hotels

Juniper Hotels is a leading luxury hotel ownership and development company with a portfolio of hotels across India. Through its strategic partnership with Hyatt, Juniper is committed to creating exceptional hospitality experiences while fostering meaningful connections through art, culture, design, and storytelling.

Role Overview

We are looking for a creative, strategic, and culturally aware Social Media Manager to shape the digital presence of our art exhibitions, cultural initiatives, artist collaborations, and creative experiences. The ideal candidate brings 7+ years of experience in luxury hospitality marketing, lifestyle publications, art galleries, or museums, along with a strong understanding of art, design, culture, and visual storytelling. They will lead the organisation’s social media strategy and translate artistic and cultural experiences into compelling digital narratives.

This role requires strong visual sensibility, hands-on content creation ability, and proven experience developing brand strategy and guidelines. The candidate should be able to lead content from concept to execution—from strategic planning and campaign development to exhibition coverage, content production, and performance analysis.

Key Responsibilities

- Lead end-to-end social media strategy and management across Instagram and other relevant digital platforms.
- Develop and implement brand-aligned social media strategies, content calendars, campaigns, and storytelling frameworks.
- Establish and maintain brand strategy guidelines, ensuring a consistent visual identity, tone of voice, and content approach across channels.
- Lead the creation of high-quality content including photography, videography, Reels, Stories, artist features, exhibition walkthroughs, and event coverage.
- Translate artworks, exhibitions, installations, artists’ practices, and cultural experiences into relevant and engaging digital stories.
- Identify emerging trends across art, design, culture, luxury, hospitality, and social media, and integrate them into content strategy.




- Build and manage relationships with artists, curators, galleries, designers, creators, influencers, agencies, and internal stakeholders.
- Track content performance, audience growth, reach, and engagement; use insights to optimise strategy and content performance.
- Coordinate internal teams and external creative partners to ensure effective campaign planning and execution.
- Travel across company assets in India for exhibitions, events, and on-ground content creation.

Required Skills & Experience

- 7+ years of experience in social media, digital marketing, content strategy, brand communication, and PR.
- Mandatory experience in one or more of the following:

o Luxury hospitality marketing

o Lifestyle publications

o Art galleries or museums

- Solid understanding of art, culture, design, heritage, and contemporary visual storytelling is essential.
- Proven experience in building brand strategy, social media guidelines, content pillars, and digital storytelling frameworks.
- Hands-on expertise in photography, videography, short-form video, and real-time event or exhibition coverage.
- Proficiency in Canva, AI tools, and relevant photo and video editing software.
- Strong copywriting, communication, stakeholder management, and content ideation skills.
- A refined visual eye for aesthetics, composition, detail, and brand consistency.
- Ability to lead multiple projects independently while managing cross-functional and external creative collaborators.

Ideal Candidate

A strategic creative leader who can turn an artwork into a story, an exhibition into an experience, and an artist’s vision into culturally relevant, engaging digital content—while building a distinctive brand voice for a discerning audience.

Pay: ₹600,000.00 - ₹1,000,000.00 per year

Application Question(s):

- Do you have experience in Luxury hospitality marketing OR Lifestyle publications OR Art galleries OR museums?
- Are you comfortable to work from Santacruz location?
- Do you have your creative portfolio?

Experience:

- Hospitality (art)/ Lifestyle magazine/ Art gallery/ Museums?: 7 years (Required)

Work Location: In person

📌 Social Media Manager - Arts (Mumbai)
🏢 Juniper Hotels
📍 Mumbai