ompany: Awish Dermacare Pvt. Ltd.
Job Title: Performance Marketing Manager
Department: Digital Marketing
Location: Gurgaon, Haryana
Experience: 3–6 Years
Employment Type: Full-time

About the Role

Awish Dermacare Pvt. Ltd. is looking for a Performance Marketing Manager who can take complete ownership of digital customer acquisition, lead generation, targeting, retargeting, conversion funnels and marketing ROI.

The ideal candidate should have strong hands-on expertise across Google Ads, Meta Ads, YouTube Ads, remarketing, landing pages, CRM/email/WhatsApp journeys and conversion optimization.

The person will be responsible for ensuring that the right audience sees the right message at the right stage of the funnel, while maintaining high-quality leads at the lowest possible acquisition cost.

Key Responsibilities1. Performance Marketing & Paid Advertising

- Plan, execute, manage and optimize performance marketing campaigns across multiple digital platforms.
- Manage Google Ads, including:
- Search Ads
- Lead Generation Ads
- Display Ads
- YouTube Ads
- Remarketing/Retargeting Campaigns
- Performance Max and other relevant campaign formats
- Manage Meta Ads across Facebook and Instagram, including:
- Lead Generation Campaigns
- Conversion Campaigns
- Traffic Campaigns
- Remarketing Campaigns
- Custom Audience and Lookalike Audience campaigns
- Explore and leverage other relevant digital advertising platforms to expand reach and acquisition.

2. Full-Funnel Marketing

- Build and manage complete customer acquisition funnels from first touchpoint to conversion.
- Define the customer journey and ensure proper communication at every stage:
- First interaction
- Awareness
- Consideration
- Lead generation
- Lead nurturing
- Conversion
- Remarketing
- Repeat engagement
- Create strategic sequences where users receive different ads/messages based on their previous interaction.
- Develop effective cross-platform retargeting strategies to bring users back into the funnel.

3. Targeting & Retargeting

- Develop highly specific audience targeting strategies based on:
- Search intent
- Demographics
- Geography
- User behaviour
- Website activity
- Previous engagement
- Customer data
- Purchase/lead history
- Build and optimize custom audiences, lookalike audiences, remarketing audiences and intent-based segments.
- Ensure users who have already interacted with the brand receive relevant and progressive messaging instead of repetitive ads.




- Identify high-intent users and prioritize them for conversion.

4. Lead Quality & Cost Optimization

- Focus not only on lead volume but also on lead quality and conversion potential.
- Continuously optimize campaigns to generate high-intent and relevant leads.
- Monitor and improve:
- CPL – Cost Per Lead
- CAC – Customer Acquisition Cost
- CPA – Cost Per Acquisition
- ROAS – Return on Ad Spend
- ROI – Return on Investment
- Lead-to-appointment conversion
- Appointment-to-customer conversion
- Overall funnel conversion rate
- Identify low-quality traffic and leads and take corrective action through targeting, keywords, creatives and campaign optimization.

5. Landing Pages & Conversion Optimization

- Work closely with the creative and development teams to create high-converting landing pages.
- Analyze landing page performance and identify drop-off points.
- Optimize:
- Headlines
- CTAs
- Forms
- Offers
- Page structure
- Content
- User journey
- Conduct A/B testing of landing pages, creatives, audiences and ad messaging.

6. Lead Nurturing & Customer Journey

- Design strategies to move leads from landing pages → CRM → Email → WhatsApp → consultation/appointment → conversion.
- Understand how different channels work together throughout the customer journey.
- Develop remarketing and nurturing campaigns based on user actions and engagement.
- Coordinate with CRM, sales and customer relationship teams to improve lead conversion.

7. Analytics, Tracking & Reporting

- Set up and monitor proper conversion tracking and campaign attribution.
- Work with tools such as:
- Google Analytics
- Google Tag Manager
- Google Ads Manager
- Meta Ads Manager
- CRM platforms
- Conversion tracking and reporting dashboards
- Analyze campaign performance and provide actionable insights.
- Prepare regular reports covering spend, leads, lead quality, conversions, CAC, CPL, ROAS and ROI.
- Make data-driven decisions to continuously improve campaign performance.

8. Creative & Campaign Strategy

- Work with creative teams to develop performance-driven:
- Ad copies
- Creatives
- Videos




- Reels
- Banners
- Offers
- Landing page content
- Understand which creative/message works for different audience segments and funnel stages.
- Continuously test new creatives, hooks, offers and messaging.

Required Skills & Expertise

The candidate should have strong practical knowledge of:

- Google Ads
- Google Search Ads
- Google Display Ads
- Google Lead Generation
- YouTube Ads
- Google Remarketing
- Meta Ads
- Facebook Ads
- Instagram Ads
- Meta Lead Generation
- Facebook & Instagram Remarketing
- Audience Targeting
- Retargeting
- Funnel Creation & Optimization
- Landing Page Optimization
- Conversion Rate Optimization
- Lead Generation
- Lead Quality Optimization
- Google Analytics
- Google Tag Manager
- Conversion Tracking
- Keyword Research & Search Intent
- A/B Testing
- CRM & Lead Nurturing
- Email Marketing
- WhatsApp Marketing/Automation
- Performance Reporting & Analytics

What We Expect From This Role

The ideal candidate should think beyond "How many leads did we generate?"

The key question should be:

"How can we reach the right person, at the right time, with the right message, across the right platform, at the lowest possible cost — and ultimately generate high-quality patients/customers with a strong ROI?"

The candidate should be capable of understanding the complete digital ecosystem and creating an integrated strategy across search, social media, display, video, remarketing, landing pages, CRM, email and WhatsApp.

Key Performance Indicators (KPIs)

- Quality Leads Generated
- Cost Per Qualified Lead
- Cost Per Acquisition
- Lead-to-Appointment Conversion Rate
- Appointment-to-Customer Conversion Rate
- Customer Acquisition Cost
- ROAS
- ROI
- Conversion Rate
- Campaign Scalability
- Overall Marketing Efficiency

Preferred Qualifications

- Bachelor's degree in Marketing, Business, Digital Marketing or a related field.
- 3–6 years of hands-on experience in performance marketing.
- Proven experience managing paid advertising budgets and optimizing campaigns based on ROI.
- Experience in healthcare, dermatology, aesthetics, beauty, wellness or other lead-generation-driven businesses will be an advantage.
- Robust analytical, strategic and problem-solving skills.
- Ability to independently manage campaigns from strategy → execution → optimization → reporting → scaling.

Pay: From ₹30,000.00 per month

Work Location: In person

📌 Performance Marketing Manager (India)
🏢 AWISH CLINIC
📍 India