JOB DESCRIPTION

Manager – Sales, Marketing & Business Development (FMCG)

Job Title: Manager – Sales, Marketing & BD Department: Commercial / Sales & Marketing

Reports To: Commercial Director / Head of Sales Industry: Fast-Moving Consumer Goods (FMCG)

Position Summary

The Manager – Sales, Marketing & Business Development (FMCG) drives revenue expansion, retail distribution

coverage, and brand market share. This role combines distributor network expansion (General Trade & Contemporary

Trade), strategic B2B/institutional sales, trade marketing, product launches, and brand activation strategies across

consumer goods sales channels.

Key Responsibilities

1. Business Development & Distribution Expansion

 Identify and onboard new super-stockists, distributors, key accounts, and retail channels across target geographies.

 Expand brand penetration across General Trade (Kiranas/local retail), Modern Trade (supermarket chains), E-

commerce (Quick Commerce), and HoReCa / B2B bulk buyers.

 Negotiate margin structures, credit terms, annual joint business plans (JBPs), and distributor incentive programs.

2. Sales Strategy & Primary / Secondary Volume Management

 Formulate and achieve monthly, quarterly, and annual targets for primary sales (distributor billing) and secondary

sales (retail off-take).

 Monitor stock rotation (FIFO), minimize product expiry/returns, and ensure optimal SKU availability on retail shelves.

 Manage field sales teams, track beat plans, and evaluate secondary sales execution via Sales Force Automation (SFA)

tools.

3.



FMCG Trade Marketing & Brand Activations

 Plan and execute Trade Marketing initiatives, including point-of-sale displays (POSM), end-cap branding, sampling

activations, and seasonal consumer schemes.

 Manage Consumer Promotion (CP) and Trade Promotion (TP) budgets, ensuring optimal ROI on trade schemes and

listing fees.

 Analyze competitor pricing, consumer trends, packaging innovations, and shelf share to maintain competitive edge.

4. Demand Forecasting & Supply Chain Alignment

 Collaborate with Supply Chain and Production teams to align monthly demand forecasting with factory supply

schedules.

 Track sales pipeline metrics, distributor stock levels, and regional market demand patterns to prevent stock-outs.

Qualifications & Requirements

- Education: Bachelor's degree in Business, Marketing, Food Technology, or related discipline (MBA in

Marketing/Sales strongly preferred).

- Experience: 4–8 years of proven experience in Sales, Business Development, and Trade Marketing within the FMCG

industry (Food, Beverages, Consumer Packaged Goods).

- Channel Expertise: Deep experience in managing Distributor Networks, General Trade (GT), Modern Trade (MT),

Quick Commerce, and B2B Institutional channels.

- Technical Competencies: Proficiency in Sales Force Automation (SFA) software, DMS (Distributor Management

Systems), CRM tools, and MS Excel data analytics.

- Key Skills: High commercial negotiation capability, team leadership, trade spend management, and strong field

Pay: ₹35,000.55 - ₹50,000.76 per month

Work Location: In person

📌 Sales & Marketing, Business Development (Greater Noida)
🏢 Ambrosia Natural Products IndiaGreater Noida
📍 Greater Noida