Role: Marketing Lead – Brand & Growth
Experience: 5–8 years
Industry preference: Interiors / Architecture / Real Estate / Home Improvement / Premium Consumer Brands
Location: Bangalore
Reporting: Founder / CEO
Team: External Digital Marketing Agency + External Photography/Videography Agency

Core objective

Build Decorguys into a robust, recognisable home-interiors brand while creating a predictable flow of qualified leads and revenue through digital marketing, content, performance marketing and brand-building activities.

Key responsibilities

Strategy

- Develop monthly and quarterly marketing strategy.
- Define target customer segments and campaigns.
- Create marketing funnel from awareness → enquiry → site visit → proposal → booking.
- Work closely with Sales to improve lead quality and conversion.

Agency management

- Manage the digital marketing agency.
- Manage photography/videography agency.
- Set briefs, deadlines and deliverables.




- Review campaign performance and creative quality.
- Hold agencies accountable for agreed KPIs.

Content & Brand

- Plan monthly content calendar.
- Project photography and videography.
- Client testimonials.
- Before/after content.
- Founder-led content.
- Project walkthroughs.
- Reels and educational content.
- Case studies.
- Website content coordination.
- Maintain consistent Decorguys brand identity.

Performance marketing

- Monitor Meta/Google campaigns.
- Track CPL and qualified-lead cost.
- Analyse campaign quality.
- Identify high-performing campaigns.
- Work with agency to optimise campaigns.

Analytics
Every week, report:

Pay: ₹60,000.00 - ₹200,000.00 per month

Benefits:

- Commuter assistance
- Paid sick time
- Paid time off
- Provident Fund

Work Location: In person

📌 Marketing Manager (India)
🏢 Bigger and Bigger Home Solutions
📍 India