Job Description – Digital Content & Social Media Executive

Position

Digital Content & Social Media Executive

Role Overview

We are looking for a proactive and creative Digital Content & Social Media Executive who can transform provided information, reports, articles, presentations and source material into engaging, well-written digital content.

The person will be responsible for rewriting, rehashing, editing, repurposing and publishing content across the company website, LinkedIn and other relevant digital platforms. The ideal candidate should have strong writing and editing skills, a good understanding of digital communication, and the ability to adapt the same core content for different audiences and platforms.

This role is ideal for someone who can combine content writing, editorial judgement, social media handling and digital publishing.

Key Responsibilities

Content Development & Rewriting

- Review and understand source material provided by the organisation.
- Rewrite and restructure existing content into original, readable and engaging articles, blogs and digital posts.
- Convert technical, corporate or lengthy material into clear and audience-friendly content.
- Develop articles, blogs, thought-leadership pieces, company updates, announcements and other digital content.
- Ensure content is grammatically correct, factually consistent and aligned with the organisation's tone and brand guidelines.
- Create compelling headlines, introductions, summaries and calls to action.

Website Content

- Prepare and publish articles, blogs, news updates and other content on the company website.
- Format content appropriately for web reading, including headings, sub-headings, bullets, links, images and metadata.
- Maintain and periodically update published content where required.
- Apply basic SEO principles such as keywords, page titles,



descriptions, headings and internal linking.

LinkedIn & Social Media

- Manage day-to-day content publishing on the company's LinkedIn page and other relevant digital channels.
- Convert longer articles and blogs into engaging LinkedIn posts.
- Develop multiple social-media posts from a single source article or piece of content.
- Adapt tone, length and format according to the platform and target audience.
- Prepare captions, hashtags and suitable calls to action.
- Maintain a consistent publishing calendar and ensure timely posting.
- Monitor engagement and identify opportunities to improve content performance.

Content Repurposing

- Repurpose existing content into different formats, including:
- Website articles
- LinkedIn posts
- Short-form articles
- Executive/leadership posts
- News updates
- Content snippets
- Infographic or visual-content briefs
- Identify opportunities to extend the life and reach of existing content.

Editorial & Coordination

- Coordinate with internal teams and subject-matter experts to collect information and clarify content.
- Proofread and fact-check material before publication.
- Ensure appropriate approvals are obtained before publishing.
- Maintain an organised digital content library and publishing schedule.
- Coordinate with designers, agencies or other external resources when visual content is required.

Required Skills

- Excellent written and spoken English.
- Strong editing, rewriting and proofreading ability.
- Ability to understand source material and produce original content without simply copying or paraphrasing mechanically.
- Strong understanding of LinkedIn and qualified digital communication.
- Good knowledge of website content management and publishing.
- Basic understanding of SEO and digital content optimisation.

Pay: ₹15,022.24 - ₹25,000.00 per month

Work Location: Remote

📌 Social Media Handling (Digital Platform Content+ LinkedIn) (India)
🏢 Technoxander
📍 India