Company: The Leadership Gazette
Role: Email Marketing & Outreach Executive
Employment Type: Full-time
Location: Office-based - Noida

About The Leadership Gazette

The Leadership Gazette is a leadership media and recognition platform that celebrates professionals and organisations creating meaningful impact across industries. Through editorial features, leadership lists and professionally judged awards, we connect with senior executives, entrepreneurs and emerging leaders across international markets.

Role Overview

We are looking for an Email Marketing & Outreach Executive to plan, set up and manage cold-email campaigns inviting relevant professionals and organisations to nominate themselves for The Leadership Gazette awards.

The ideal candidate should understand email outreach, lead-list management, campaign tools and email deliverability. They must be able to write clear, professional emails that generate interest without sounding overly promotional or spam-like.

Key Responsibilities

- Research and identify relevant professionals, business leaders and organisations for different award categories.
- Build, clean, segment and maintain accurate email databases.
- Find and verify professional email addresses using appropriate research and verification tools.
- Set up cold-email campaigns using platforms such as Smartlead, Instantly, Apollo or similar tools.
- Write and test email subject lines, outreach messages and follow-up sequences.
- Personalise campaigns according to the recipient’s industry, designation, geography and award category.
- Manage sending domains, mailboxes, email authentication and warm-up processes.
- Monitor sender reputation, deliverability, bounce rates and spam complaints.
- Track campaign performance, including delivery, open, reply, nomination and conversion rates.
- Respond to interested recipients or transfer qualified responses to the nominations or sales team.




- Maintain follow-up schedules and ensure interested prospects are contacted promptly.
- Conduct A/B tests to improve subject lines, messaging, calls to action and campaign performance.
- Maintain accurate campaign and prospect records in Excel, Google Sheets or a CRM.
- Prepare weekly reports covering outreach volume, replies, nominations, conversions and campaign issues.
- Ensure campaigns comply with applicable email-marketing and data-protection requirements.
- Clearly communicate that nominations are subject to eligibility, assessment and independent judging, without promising selection or award outcomes.

Required Skills and Experience

- Previous experience in cold emailing, email marketing, lead generation or business outreach is preferred.
- Strong written English and the ability to write professional business communication.
- Working knowledge of email-outreach tools such as Smartlead, Instantly, Apollo, Lemlist or similar platforms.
- Understanding of email deliverability, domain reputation, mailbox warm-up and email verification.
- Ability to research senior professionals and decision-makers through LinkedIn, company websites and online directories.
- Good working knowledge of Microsoft Excel or Google Sheets.
- Solid attention to detail, particularly when handling names, job titles, companies and email addresses.
- Ability to manage multiple campaigns, markets and follow-up sequences simultaneously.
- Comfortable working with targets and performance-based reporting.
- Familiarity with CRM systems and LinkedIn Sales Navigator would be an advantage.

Candidate Profile

- Organised,



proactive and comfortable working independently.
- Able to communicate confidently with senior professionals.
- Commercially aware without using aggressive or misleading sales language.
- Curious and willing to learn about different industries, leadership roles and international markets.
- Focused on both campaign volume and the quality of outreach.
- Responsible when handling business data and recipient information.

Key Performance Indicators

Performance will be evaluated based on:

- Number of relevant and verified prospects added.
- Number of emails successfully delivered.
- Bounce rate and sender reputation.
- Positive reply rate.
- Number of completed nominations generated.
- Conversion rate from interested response to nomination.
- Quality and accuracy of the outreach database.
- Follow-up completion and response-handling time.
- Compliance with campaign processes and reporting requirements.

Qualifications

- Bachelor’s degree in marketing, communications, business or a related field is preferred but not mandatory.
- Both experienced candidates and candidates with strong practical knowledge of cold-email tools may apply.
- Relevant certifications in email marketing, digital marketing or lead generation would be an advantage.

How to Apply

Please submit your CV along with a brief note describing:

- The cold-email tools you have used.
- The approximate number of emails or campaigns you have previously managed.
- How you protect email deliverability and reduce bounce rates.
- An example of a cold-email campaign you have written or managed.

Pay: ₹5,000.00 - ₹20,000.00 per month

Application Question(s):

- Are you available immediately? What's your notice period?
- How many years of email marketing experience do you have?
- Are you familiar with Instantly? Other email marketing tools?
- Current and Expected CTC?

Work Location: In person

📌 Email Marketing Executive (India)
🏢 The Leadership Gazette
📍 India