- Department: Marketing
- Location: JP Nagar, Bangalore
- Work Mode: Work from Office

About BigHaat:

BigHaat is one of India's leading AgriTech platforms, providing farmers with genuine Agri-inputs, advisory, and technology-driven solutions. Our MarTech function plays a crucial role in delivering relevant, timely and personalised communication that strengthens customer engagement across millions of users.

About the role:

To design, execute and optimise marketing automation workflows across Push, WhatsApp, App and Web channels. The role ensures customers receive accurate, timely and behaviour-based communication, leading to improved engagement, retention and repeat usage.

Key Responsibilities

A. Automation & Journey Deployment

- Build multi-step automated journeys on Netcore.
- Develop lifecycle flows covering onboarding, activation, engagement, abandoned actions, retention and reactivation.
- Set up behavioural events and triggers based on app actions, purchase activity, search patterns and user lifecycle.
- Design logic-based flows using IF/ELSE conditions, delays, throttling, limits and fallback steps.
- Maintain detailed documentation for every journey (objective, logic, triggers, frequency, segments).
- Maintain SOPs for campaign execution, approvals, testing and quality checks.
- Ensure all communication templates follow internal guidelines and platform approval norms.

B. Segmentation & Targeting

- Create dynamic customer cohorts using behaviour, region, crop lifecycle, recency, frequency and purchase data.
- Maintain data hygiene across segments and target the relevant segments
- Build micro-segments for high-value campaigns and nudges.

C.



Performance Monitoring & Optimisation

- Track key metrics: delivery rate, open rate, CTR, session uplift, add-to-cart, conversion, retention and repeat orders.
- Identify drop-off points within journeys and recommend optimisations.
- Run structured A/B experiments on templates, timing, content, triggers and frequency.
- Analyse performance using GA4, Netcore and internal dashboards.

D. Issue Identification & Resolution

- Detect journey breaks, delays, and trigger failures.
- Identify event-mapping issues, SDK gaps and fallback mismatches.
- Work with Tech and Product teams to ensure correct event architecture.
- Follow up with vendors (Netcore, WATI, etc.) for platform-level issues, feature enablement and other support.

E. Collaboration with Internal & External Stakeholders

- Coordinate closely with Creative, SCM and Agronomy teams for cross-functional execution
- Align with Tech for SDK validations, recent event requirements and trigger logic.
- Partner with vendors for platform updates, training and technical troubleshooting.

Key Skills

- Hands-on experience with marketing automation tools (Netcore / WebEngage / MoEngage / CleverTap will be anadded advantage).
- Competency in Excel (VLOOKUP, Pivot Tables, basic formulas).
- Ability to read dashboards (GA4, Netcore, App analytics)

Experience Requirements

• 1–3 years of relevant experience in Marketing Automation, CRM, Lifecycle Marketing, Growth or MarTech roles.

Pay: Up to ₹600,000.00 per year

Benefits:

- Health insurance
- Life insurance

Education:

- Master's (Required)

Experience:

- Automation, CRM, Lifecycle Marketing, Growth or MarTech: 1 year (Required)

Work Location: In person

📌 Marketing Automation Executive (India)
🏢 BigHaat Agro
📍 India