Their primary role as a genre custodian is-

- Genre /Channel Viewership Analysis to understand channel growth areas and need gaps as well to look for Channel Highpoints for sales pitches at a client level

- Ideation for revenue maximization

- Creating Show Packages along with Pricing team & finding integration opportunities to monetize

- Adex analysis to understand potential and growth prospects.

- Other Opportunities in terms of in-content integrations, marketing initiatives, digital etc

- Creating monthly/weekly updation/forecasting reports based on viewership and adex

- Competition update in terms of content, adex, viewership shifts

- Become the one point of contact for the channel and sales team

Key skills

Tools: YUMI (BARC), Advanced Excel, TGI, IRS

Others

Affinity for Data analysis, understanding of media planning and media buying ; Understanding of brand metrics, brand marketing concepts.

Faster turnaround time; Willing to work late shifts and if required on weekends. Team player

Job Requirement

Data Analysis, Software operating skills, Presentation skills

📌 Assistant Manager - Sales Planning & Strategy (India)
🏢 Zee Entertainment Enterprises
📍 India