D2C Brand Strategist & Creative Lead (Hybrid)

Location: Shalimar Bagh, Delhi (Hybrid – 2 days/week in office)

Compensation: ₹38,000–₹45,000 per month

About Filohevis

Filohevis is a fast-growing men's fashion brand with a strong presence across our website. We're now entering the next phase of our journey. Our ambition is no longer just to sell shirts—we're building a premium men's lifestyle brand with a distinctive identity, memorable storytelling and a strong community. We're looking for someone who wants to build a brand that people genuinely connect with. This is not a conventional social media role. This is a high-ownership role where you'll shape how Filo hevis looks, feels and communicates across every digital touchpoint.

About the Role

We're looking for a D2C Brand Strategist & Creative Lead who understands how modern consumer brands are built.

You should have hands-on experience with D2C brands and be comfortable owning both brand strategy and content execution.

From defining our brand voice to planning campaigns, managing Instagram, directing shoots, working with influencers and leading creative execution, you'll be responsible for ensuring everything consistently reflects the Filohevis brand.

You'll work closely with the founders, designers, photographers, editors and external collaborators to bring ideas to life.

What You'll Be Doing:

- Develop Filohevis' long-term brand positioning.
- Brand Strategy
- Define and refine our brand voice.
- Build a premium and consistent identity across every customer touchpoint.
- Help transition Filohevis from a product-first business into a lifestyle brand.
- Build brand guidelines that keep communication and visuals consistent.

Social Media & Content

- Own and manage our Instagram, Youtube presence end-to-end.
- Plan and maintain monthly content calendars.
- Create engaging content strategies and storytelling frameworks.
- Develop recurring content series.
- Conceptualize high-performing reel ideas.
- Plan carousel, static and story content.




- Write or guide captions and content copy.
- Identify relevant trends and adapt them to fit the brand.
- Publish content and ensure consistency across all posts.
- Track content performance and continuously improve creative direction.

Creative Direction

- Plan brand campaigns and seasonal launches.
- Develop campaign concepts and moodboards.
- Lead creative direction for photoshoots and video shoots.
- Coordinate with photographers, videographers, models and editors.
- Direct influencer collaborations and content creation.
- Ensure every piece of content aligns with the Filohevis brand identity.

Performance Creative

- Work closely with the design team to conceptualize Meta ad creatives.
- Develop recent creative angles and testing ideas.
- Balance brand-building creatives with conversion-focused creatives.
- Help build a repeatable system for high-performing ad creatives.

Brand Building

- Research competitors and leading D2C brands.
- Study global fashion, luxury and lifestyle brands for inspiration.
- Identify opportunities for collaborations and partnerships.
- Suggest improvements to website visuals, packaging and customer experience.
- Continuously look for ways to increase perceived brand value.

Team Collaboration

You'll work closely with:

- Founders
- Designers
- Video Editors
- Photographers
- Influencers
- Production partners

You'll own the creative direction while collaborating with the execution team to bring ideas to life.

We're Looking For Someone Who

- Has 2–4+ years of experience in D2C branding, content or creative strategy.
- Has worked with fashion, lifestyle or consumer brands.
- Understands both branding and social media.




- Has a strong visual eye and excellent creative instincts.
- Understands consumer psychology and storytelling.
- Thinks strategically but enjoys getting involved in execution.
- Can independently own projects from idea to launch.
- Is highly organized and proactive.
- Has excellent communication and presentation skills.
- Loves building brands from the ground up.

Bonus If You Have Experience With

- Fashion or lifestyle brands
- Premium or luxury positioning
- Meta ad creative strategy
- Influencer marketing
- Creative production
- Brand campaigns
- Copywriting
- Art direction
- Content marketing
- Photography or styling direction

Success in This Role Looks Like:

Within your first six months, you have:

- Defined and documented the Filohevis brand voice.
- Built a recognizable visual identity across social media.
- Created memorable campaigns instead of isolated posts.
- Increased the quality and consistency of our content.
- Established repeatable content systems and creative processes.
- Elevated Filohevis' perception as a premium lifestyle brand.
- Built an engaged audience that connects with the brand beyond just products.

Working Style

- Hybrid role.
- Two days per week from our office in Shalimar Bagh, Delhi.
- Remaining work can be done remotely.
- Flexible working hours with a strong focus on ownership, creativity and outcomes rather than fixed office hours.

Compensation

₹38,000–₹45,000 per month

Freelancers, consultants and professionals looking for a long-term hybrid engagement are encouraged to apply.

How to Apply

Please share:

- Your resume
- Portfolio
- Brands you've worked with
- Campaigns or projects you're most proud of
- Your LinkedIn and/or Instagram (if relevant)
- A short note on why you're excited to build the Filohevis brand

Pay: ₹38,000.00 - ₹45,000.00 per month

Benefits:

- Flexible schedule
- Work from home

Work Location: Hybrid remote in Shalimar Bagh, Delhi, Delhi

📌 Brand Strategist (India)
🏢 Filohevis Fashion Private
📍 India