Location: Remote (Work from Anywhere)

Employment Type: Full-time

Industry: E-commerce, Digital Marketing, Retail

About Shop Culture

Shop Culture is a global E-commerce Strategy Consulting and Growth Services firm, working with brands across Beauty, Health & Wellness, FMCG, Electronics, Pet Products, Office Supplies, Automotive, and more. We help businesses grow on leading digital marketplaces such as Amazon, Walmart, Shopify, and other e-commerce platforms.

We are expanding our digital advertising team and seeking a results-driven E-commerce Advertising Lead to lead advertising strategy, campaign execution, team performance, and client growth across multiple accounts. If you love diving deep into data, developing high-impact strategies, mentoring teams, and scaling marketplace advertising campaigns, we’d love to hear from you.

Role Overview

As an E-commerce Advertising Lead, you will own the overall advertising strategy and performance for client accounts across platforms such as Amazon Ads, Walmart Connect, and Meta/Google (where relevant). You will lead campaign planning and optimization while working closely with Account Managers, Advertising Managers, Content teams, and clients.

This is a performance-centric leadership role for someone who thrives on KPIs, is highly analytical, and can translate data into actionable strategies that drive profitable growth and strong ROAS.

Key ResponsibilitiesAdvertising Strategy & Planning

- Develop and lead customized advertising strategies based on client goals, budgets, category dynamics, and growth targets.
- Define the right campaign mix across Sponsored Products, Sponsored Brands, Sponsored Display, DSP, and other relevant ad formats.
- Establish budget allocation, targeting structures, bidding strategies, and performance benchmarks.
- Identify opportunities for account expansion, new product launches, seasonal campaigns, and promotional events.

Campaign Management & Optimization

- Oversee campaign setup, execution, and optimization across Amazon Ads, Walmart Connect, and other relevant platforms.
- Monitor and improve key performance metrics including ACOS, TACOS, ROAS, CTR, CVR, CPC, and conversion performance.
- Review keyword, targeting, bid, placement, and budget strategies to ensure campaigns are performing efficiently.




- Conduct regular account audits and identify opportunities to improve campaign structure and profitability.
- Ensure consistent testing of new keywords, audiences, targeting strategies, and campaign types.

Team Leadership & Performance Management

- Lead and mentor Advertising Managers and PPC team members across client accounts.
- Review campaign strategies, optimization plans, and performance reports prepared by the team.
- Set performance standards, workflows, and best practices for advertising execution.
- Provide strategic guidance and support on complex campaign and account challenges.
- Conduct regular performance reviews and ensure the team is aligned with client objectives and business goals.

Reporting & Business Insights

- Oversee weekly and monthly advertising performance reports with clear insights, trends, and recommendations.
- Analyze performance at the account, ASIN, campaign, keyword, and targeting levels.
- Use tools such as Amazon Brand Analytics, Search Query Performance, Helium 10, Pacvue, Perpetua, and Data Studio to identify growth opportunities.
- Translate advertising data into actionable recommendations for clients and internal teams.
- Track account-level KPIs and proactively address performance gaps.

Client Communication & Collaboration

- Participate in client meetings and confidently present advertising performance, strategy, and action plans.
- Build strong relationships with clients and act as a strategic advertising partner.
- Work closely with Account Managers and Content teams to align PPC strategy with listing optimization, promotions, and seasonal calendars.
- Recommend growth initiatives, promotional strategies, and advertising investments based on business objectives.

Who You Are (Qualifications & Skills)

- Experience: 4–6+ years of experience in e-commerce performance marketing/PPC, with solid hands-on Amazon Ads experience.



Prior experience leading a PPC or advertising team is preferred.
- Marketplace Expertise: Strong understanding of Amazon advertising formats, targeting, bidding, campaign structures, and optimization. Experience with DSP, Walmart Connect, Meta, or Google Ads is a strong plus.
- Analytical: Excellent understanding of advertising KPIs including ACOS, TACOS, ROAS, CVR, CTR, CPC, and profitability metrics.
- Tools: Hands-on experience with Amazon Ads Console, Helium 10, Pacvue, Perpetua, Data Studio, Excel, and other advertising/analytics platforms.
- Leadership: Ability to mentor, manage, and develop advertising team members while maintaining high performance standards.
- Strategic Thinker: Able to understand the broader client business while identifying and solving day-to-day campaign performance issues.
- Detail-Oriented: Strong attention to campaign structure, budget allocation, optimization, reporting, and execution quality.
- Client-Focused: Confident communicator with the ability to present performance insights and strategic recommendations to clients.
- Results-Driven: Strong ownership mindset with a focus on profitable growth, scalability, and measurable business outcomes.

Why Join Shop Culture?

✅ Work with leading global brands across multiple e-commerce categories.

✅ 100% remote role with flexible working hours.

✅ Lead and develop a growing e-commerce advertising/PPC team.

✅ Gain exposure to global marketplaces and diverse client accounts.

✅ Competitive salary and opportunities for career growth.

✅ Work in a fast-paced, entrepreneurial environment with mentorship and leadership opportunities.

Pay: Up to ₹35,000.00 per month

Application Question(s):

- What was your last drawn Monthly salary?
- What is the reason to switch from / leave your last role?
- If chosen, what can be your earliest start date?
- What advertising softwares have you used in the past?
- Name some Brands for which you have handled advertising.
- Are you proficient in creating Advertising Reports?

Education:

- Secondary(10th Pass) (Preferred)

Experience:

- Amazon Advertising: 1 year (Preferred)

License/Certification:

- Amazon PPC Training Certification (Preferred)

Work Location: Remote

📌 Amazon PPC Advertising Lead (India)
🏢 Shop Culture (Wishfry)
📍 India