Job Purpose

To execute and monitor local area marketing (LAM) activities, franchise marketing initiatives, and franchise-level digital marketing campaigns across assigned territories while ensuring timely implementation, franchise coordination, and reporting of marketing performance.

Key Responsibilities

Local Area Marketing (LAM)

- Execute local marketing activities for franchise stores as per approved marketing calendar.
- Coordinate and support health camps, society activations, corporate outreach programs, roadshows, kiosks, and local events.
- Ensure effective implementation of store-level promotional campaigns.
- Support franchise stores in increasing local brand visibility and customer engagement.
- Monitor and report the performance of local marketing initiatives.

Franchise Marketing Coordination

- Act as the primary marketing support contact for assigned franchise stores.
- Coordinate regularly with franchise owners for marketing planning and execution.
- Ensure franchise participation in company-driven marketing campaigns.
- Follow up with franchisees for timely execution of approved marketing activities.
- Maintain franchise-wise marketing activity records and compliance reports.

Franchise Digital Marketing Execution

- Coordinate execution of location-specific digital marketing campaigns.
- Assist franchisees in utilizing social media, Google Business Profile, WhatsApp marketing, and local lead generation campaigns.
- Ensure timely posting and promotion of franchise marketing creatives.
- Coordinate with digital marketing agencies and internal teams for campaign implementation.
- Track store-level digital campaign performance and lead flow.

Branding & Promotional Activities





- Ensure proper implementation of branding materials at franchise locations.
- Coordinate installation of promotional materials, standees, banners, posters, and marketing collaterals.
- Conduct periodic audits to ensure brand compliance at stores.
- Support franchisees in executing seasonal and promotional campaigns.

Lead Generation & Follow-Up Support

- Track inquiries generated through local and digital marketing activities.
- Coordinate with franchise owners regarding lead follow-up status.
- Assist in improving lead conversion through timely communication and reporting.
- Maintain lead generation and campaign performance trackers.

Reporting & Analysis

- Prepare daily, weekly, and monthly marketing activity reports.
- Maintain franchise marketing dashboards and execution trackers.
- Analyze campaign effectiveness and identify improvement opportunities.
- Submit activity photographs, reports, and performance summaries to management.

Vendor & Agency Coordination

- Coordinate with local vendors, printers, event agencies, and promotional partners.
- Ensure timely delivery of marketing materials and campaign assets.
- Monitor quality and execution standards of marketing activities.

Key Performance Indicators (KPIs)

Local Area Marketing

- Number of local marketing activities executed.
- Number of health camps, activations,



and promotional events completed.
- Franchise participation rate in local marketing initiatives.

Franchise Marketing Execution

- Marketing calendar adherence (%).
- Franchise marketing compliance score.
- Timely implementation of assigned campaigns.

Digital Marketing Support

- Number of franchise stores actively participating in digital campaigns.
- Social media and Google Business Profile activity compliance.
- Lead generation support activities completed.

Reporting & Coordination

- Timely submission of marketing reports.
- Accuracy of activity tracking and documentation.
- Franchise satisfaction and support responsiveness.

Branding Compliance

- Store branding audit scores.
- Promotional material implementation rate.
- Franchise adherence to brand guidelines.

Required Skills

- Local Area Marketing (LAM) execution.
- Franchise marketing coordination.
- Basic digital marketing knowledge.
- Event and activation management.
- Robust communication and follow-up skills.
- Vendor coordination and relationship management.
- MS Excel, PowerPoint, Google Sheets, and reporting skills.

Qualification

Graduate/Post Graduate in Marketing, Business Administration, Commerce, or related field.

Experience

1–2 years in Marketing, Retail Marketing, Franchise Marketing, Wellness, Healthcare, FMCG, Consumer Products, or Retail Operations.

Preferred Industry Experience

Wellness Supplements, Nutraceuticals, Healthcare, Retail Chains, Franchise Businesses, FMCG, Consumer Health Products, or D2C Brands.

Job Type: Full-time

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Senior Marketing Executive (India)
🏢 Labour Wale and
📍 India