ABOUT THE ROLE

We are looking for an enthusiastic, creative and social-media-savvy Influencer Marketing Intern to support MILTON's growing influencer marketing and social commerce initiatives.

The intern will assist the team in identifying new influencers, reaching out to creators, coordinating influencer collaborations, following up on content, tracking product orders and reviews, maintaining influencer databases and monitoring campaign performance.

This role is ideal for someone who is active on Instagram, understands Reels and social media trends, enjoys communicating with people and wants hands-on experience in influencer and digital marketing.

The role will also provide exposure to D2C website customer-connect activities, including abandoned cart follow-ups, COD confirmation and RTO/refund tracking.

KEY RESULT AREAS (KRAs) & RESPONSIBILITIESInfluencer Onboarding & Communication

Objective: Ensure smooth and timely communication with influencers from initial contact to collaboration confirmation.

Responsibilities:

- Respond to influencer enquiries and applications received through Instagram DM, WhatsApp, email and other channels within the defined TAT.
- Contact shortlisted influencers through calls, WhatsApp or email and introduce MILTON's collaboration opportunity.
- Share basic information about the collaboration, product, content requirements and timelines.
- Handle basic influencer queries and coordinate with the manager for commercial, payment or other complex queries.
- Maintain an updated Influencer Tracker with:
- Influencer name
- Contact details
- Instagram/YouTube profile
- Followers
- Engagement
- Collaboration status
- Last communication
- Next follow-up date
- Remarks
- Ensure timely follow-up with influencers and avoid pending communication.
- Maintain professional, polite and brand-appropriate communication at all times.

Influencer Order & Amazon Review Coordination

Objective: Ensure timely tracking of influencer product orders and agreed review deliverables.

Responsibilities:

- Track influencer product orders placed on Amazon or through the assigned ordering process.
- Monitor order status, dispatch and delivery confirmation.
- Update the influencer/order tracker regularly.
- Follow up with influencers after product delivery regarding agreed review/content timelines.
- Check whether the agreed Amazon review has been posted.
- Verify that the review is visible on the relevant product listing.
- Maintain records of review status and pending reviews.
- Highlight delayed reviews or order-related issues to the reporting manager.
- Support the team in maintaining refund/review-related records as per the approved process.

Note: Refund approvals, commercial decisions and escalations will be handled by the reporting manager.

Content Briefing & Creative Coordination

Objective: Support influencers in creating relevant and brand-aligned content.

Responsibilities:

- Share approved content briefs with influencers.
- Communicate key product USPs, features, do's and don'ts, hashtags and brand guidelines.
- Share approved talking points or script pointers wherever required.
- Suggest relevant content ideas based on the product, such as:
- Recipes
- Food preparation ideas
- Kitchen hacks
- Home/lifestyle content
- Product-use demonstrations
- Research trending Instagram Reels, audio, formats and content styles that can be adapted for MILTON.
- Share relevant reference reels with influencers under the guidance of the manager.
- Coordinate with influencers to ensure they have the required product and information before creating content.

Content Follow-up, Publishing & Calendar Management

Objective: Ensure influencer content is received and published within the agreed timeline.

Responsibilities:





- Follow up with influencers for content drafts and final videos as per agreed timelines.
- Conduct a basic check of submitted content for:
- Product visibility
- Brand mention
- Basic messaging accuracy
- Audio/video quality
- Required tags and mentions
- Share feedback or required changes with influencers as instructed by the manager.
- Coordinate confirmed publishing dates with influencers.
- Follow up to ensure content goes live on the committed date.
- Check whether @miltonworld is correctly tagged/mentioned wherever required.
- Coordinate Instagram Collab requests with influencers under the guidance of the manager.
- Update the Influencer Content Calendar with:
- Influencer name
- Product
- Publish date
- Reel/post link
- Status
- Performance metrics
- Maintain proper records of all live influencer content.

Final content approval and commercial decisions will remain with the reporting manager.

New Influencer Scouting & Outreach

Objective: Build a strong pipeline of relevant influencers for MILTON collaborations.

Responsibilities:

- Daily research and identify new influencers across:
- Food
- Cooking
- Home
- Kitchen
- Lifestyle
- Family
- Couple content
- Shortlist relevant influencers on Instagram and YouTube.
- Evaluate profiles based on:
- Followers
- Engagement
- Content quality
- Audience relevance
- Niche
- Previous brand collaborations
- Give preference to relevant micro and nano influencers as per campaign requirements.
- Identify influencers working with competitor brands and add relevant profiles to the database.
- Send personalised outreach messages to shortlisted influencers using approved templates.
- Track outreach status and responses.
- Follow up with interested influencers and move suitable profiles through the pipeline.
- Maintain a weekly influencer pipeline report covering:
- New influencers identified
- Outreach completed
- Responses received
- Interested influencers
- Shortlisted influencers
- Confirmed collaborations

Influencer Performance Tracking & Reporting

Objective: Maintain accurate performance records and help identify high-performing creators.

Responsibilities:

- Track performance of live influencer content, including:
- Views
- Likes
- Comments
- Shares
- Saves
- Reach, wherever available
- Update influencer performance trackers regularly.
- Identify creators whose content performs well.
- Highlight high-performing influencers to the manager for potential repeat collaborations.
- Maintain influencer ratings/database based on campaign performance.
- Support preparation of weekly and monthly influencer marketing reports.
- Maintain accurate and updated records of all influencer activities.

The original JD also calls for performance tracking and flagging high-performing creators for potential long-term ambassador consideration.

Website Customer Connect Support

Objective: Support the D2C team in recovering potential sales and ensuring proper order confirmation.

A. Abandoned Checkout Follow-up

- Check the daily abandoned checkout list shared by the website/CRM team.
- Contact customers within the defined timeline through call and WhatsApp.
- Understand basic reasons for abandonment such as:
- Price concern
- Product query
- Payment issue
- Delivery concern
- Share approved product information and assist customers in completing their purchase.




- Send approved WhatsApp follow-up messages with product information and checkout link.
- Update the tracker with the outcome:
- Contacted
- Not reachable
- Interested
- Converted
- Not interested
- Share daily conversion/follow-up status with the reporting manager.

The source JD specifies contacting abandoned customers within 24 hours and maintaining conversion records.

B. COD Order Confirmation

- Contact new COD customers within the defined TAT.
- Make follow-up calls as per the approved call protocol.
- Send WhatsApp confirmation where required.
- Confirm basic order details such as:
- Customer name
- Product
- Order amount
- Delivery address
- Update order status based on customer confirmation.
- Escalate unclear, high-value or exceptional cases to the reporting manager.
- Maintain accurate records of all COD confirmation attempts.

The original process includes same-day outreach, up to three call attempts and WhatsApp/email confirmation where required.

RTO & Refund Process Support

Objective: Support accurate tracking and timely escalation of RTO and refund-related cases.

Responsibilities:

- Update the daily RTO tracker with:
- Order ID
- Product
- Order value
- RTO reason
- Date
- Categorise basic RTO reasons such as:
- Customer rejected
- Wrong address
- Customer unreachable
- Non-serviceable pin code
- Track prepaid and COD RTO cases separately.
- Maintain records of refund status as shared by the concerned team.
- Send approved customer communication regarding refund status wherever assigned.
- Highlight refund delays, portal issues, high-value RTOs or repeated RTO patterns to the reporting manager.
- Support preparation of a weekly RTO report covering:
- Major RTO reasons
- Top RTO pin codes
- Product-wise RTO trends
- Flag repeated abandonment or RTO patterns to the marketing/management team.

The source JD specifically includes weekly RTO analysis and identifying repeat abandonment patterns for marketing action.

Important: The intern will not independently approve refunds, make commercial commitments or take decisions outside the approved SOP.

Data Management & Reporting

Objective: Maintain accurate and updated trackers for effective monitoring and decision-making.

Responsibilities:

- Maintain influencer database and contact records.
- Maintain influencer outreach and follow-up tracker.
- Maintain content calendar.
- Maintain live content and performance tracker.
- Maintain Amazon review tracker.
- Maintain website customer-connect tracker.
- Maintain COD confirmation tracker.
- Maintain RTO/refund tracker.
- Prepare and submit assigned daily/weekly reports on time.
- Ensure all trackers are updated accurately without missing information.

KEY SKILLS & QUALIFICATIONSMust Have

- Active user of Instagram with a good understanding of Reels and social media content.
- Good verbal and written communication skills.
- Comfortable communicating with influencers and customers through calls, WhatsApp and email.
- Valuable follow-up and coordination skills.
- Basic knowledge of MS Excel / Google Sheets.
- Good organisational and time-management skills.
- Ability to manage multiple follow-ups simultaneously.
- Energetic, confident and positive personality.
- Willingness to learn and take ownership of assigned tasks.

Good to Have

- Internship/project experience in Influencer Marketing, Digital Marketing or Social Media Marketing.
- Basic understanding of:
- Engagement rate
- Reach
- Views
- Saves
- Shares
- Basic Canva/content creation knowledge.
- Interest in food, cooking, home, kitchen or lifestyle content.
- Previous experience communicating with influencers or creators.

Pay: ₹10,000.00 - ₹15,000.00 per month

Benefits:

- Paid sick time

Work Location: In person

📌 Intern-Influencer Marketing (Kirti Nagar)
🏢 Hydro Valves ( Milton Home Appliances)
📍 Kirti Nagar