22 Aug
|
SRV InfoTech
|
Lucknow
22 Aug
SRV InfoTech
Lucknow
We are looking for a creative, proactive, and result-driven Digital Marketing Executive with 2 years of hands-on experience in digital marketing. The ideal candidate should have a good understanding of social media marketing, paid campaigns, content planning, branding, analytics, and digital marketing strategies.
Key Responsibilities
1. Digital Marketing
- Assist in planning and executing digital marketing strategies for clients and internal brands.
- Manage day-to-day digital marketing activities across multiple platforms.
- Research and identify new digital trends, tools, and opportunities.
- Support campaigns focused on brand awareness, engagement, lead generation, and conversions.
2. Social Media Management
- Manage social media platforms including Facebook, Instagram, LinkedIn, and other relevant channels.
- Plan and schedule social media posts, reels, stories, and other content.
- Monitor audience engagement, comments, messages, and social media performance.
- Support strategies for audience growth, engagement, and brand awareness.
- Ensure consistent brand communication across digital platforms.
3. Paid Campaign Management
- Assist in planning, executing, monitoring, and optimising Meta Ads and Google Ads campaigns.
- Monitor campaign performance and key metrics such as reach, engagement, leads, conversions, CPC, and ROI.
- Conduct basic campaign analysis and suggest improvements.
- Prepare regular campaign performance reports.
4. Content & Creative Coordination
- Develop creative ideas for social media posts, reels, campaigns, and brand promotions.
- Coordinate with designers, content writers, and video editors to execute marketing content.
- Ensure content is aligned with brand guidelines and campaign objectives.
- Assist in developing content calendars and campaign plans.
5. Client Coordination
- Coordinate with clients regarding day-to-day digital marketing activities.
- Understand client requirements and communicate them effectively to the internal team.
- Assist in preparing presentations, reports, and campaign updates.
- Maintain professional communication and ensure timely completion of assigned activities.
6. Analytics & Reporting
- Track and analyse digital marketing performance using relevant analytics and advertising platforms.
- Prepare weekly and monthly performance reports.
- Identify areas for improvement and provide actionable insights.
- Monitor competitors and industry trends.
Required Skills
- 2 years of professional experience in Digital Marketing.
- Positive knowledge of Social Media Marketing (SMM).
- Hands-on or practical experience with Meta Ads and Google Ads.
- Basic understanding of digital marketing strategy and brand building.
- Good understanding of social media analytics and campaign performance.
- Strong communication and coordination skills.
- Ability to manage multiple tasks and meet deadlines.
- Creative thinking and problem-solving ability.
- Good attention to detail.
- Passion for learning new digital marketing trends and tools.
Language Requirements
- Good communication skills in English and Hindi.
- Malayalam proficiency will be an added advantage.
Technical Skills – Added Advantage
- Adobe Photoshop / Illustrator
- Adobe Premiere Pro
- Adobe After Effects
- Canva
- Basic understanding of graphic design and video production workflows.
Candidate Profile
- 2 years of relevant experience in Digital Marketing.
- Creative, energetic, and proactive approach to marketing.
- Good understanding of current social media trends and digital platforms.
- Ability to work independently as well as within a team.
- Strong organisational and time-management skills.
- Professional attitude and good communication skills.
- Willingness to continuously learn and upgrade digital marketing skills.
Pay: From ₹20,000.00 per month
Work Location: In person
📌 Digital Marketing Executive (Lucknow)
🏢 SRV InfoTech
📍 Lucknow