Senior Marketing Manager – Printing Industry

Department: Marketing
Experience: 7–12 Years
Industry: Printing / Packaging / Publishing / Print Technology
Employment Type: Full-time
Reporting To: Head of Marketing / Business Head

Job Summary

We are looking for an experienced and result-oriented Senior Marketing Manager with strong knowledge of the printing industry to lead marketing strategy, brand development, demand generation, customer acquisition, and business growth.

The ideal candidate should understand the printing ecosystem, including printing processes, machinery, consumables, substrates, packaging, labels, commercial printing, and digital printing, and should be able to convert technical product knowledge into effective marketing strategies.

Key Responsibilities

- Develop and execute the overall marketing strategy aligned with business and sales objectives.
- Generate new business opportunities through B2B marketing, digital marketing, events, exhibitions, campaigns, and industry networking.
- Develop marketing plans for printing products, machinery, consumables, solutions, and services.
- Conduct market research and competitor analysis within the printing and packaging industry.
- Identify new markets, customer segments, applications, and business opportunities.
- Work closely with the sales and technical teams to develop effective product positioning and go-to-market strategies.
- Manage brand positioning, corporate communication, product communication, and promotional activities.
- Plan and execute digital marketing campaigns, including SEO, SEM, social media, email marketing, content marketing, and lead-generation campaigns.
- Develop product brochures, catalogues, presentations, case studies, videos, website content, and other marketing materials.
- Plan and manage participation in printing exhibitions, trade shows, conferences, seminars, customer meets, and industry events.
- Build and maintain relationships with customers, dealers, distributors,



industry associations, media, and business partners.
- Manage marketing agencies, vendors, designers, printers, and other external partners.
- Track marketing leads and work with the sales team to improve lead conversion.
- Monitor campaign performance, marketing ROI, customer acquisition cost, and sales pipeline contribution.
- Manage the marketing budget and ensure cost-effective utilization.
- Lead and mentor the marketing team.
- Prepare monthly and quarterly marketing performance reports for management.
- Keep up to date with new printing technologies, market trends, customer requirements, and competitor activities.

Printing Industry Knowledge – Mandatory

The candidate should have a positive understanding of:

- Offset printing
- Digital printing
- Flexographic printing
- Gravure printing
- Screen printing
- Large-format printing
- Pre-press, press, and post-press processes
- Printing machinery and equipment
- Printing inks, coatings, adhesives, and consumables
- Paper, films, boards, labels, laminates, and other substrates
- Commercial printing and packaging
- Label printing and converting
- Publishing and promotional printing
- Print quality, production workflow, and customer requirements
- Printing industry competitors, market trends, and emerging technologies

Required Experience

- 7–12 years of experience in marketing, preferably in the printing, packaging, publishing, labels, print machinery, printing consumables, or allied industries.
- Proven experience in B2B marketing and lead generation.
- Strong understanding of the printing industry and its customer ecosystem.




- Experience managing exhibitions, trade shows, product launches, and industry events.
- Experience working closely with sales and business-development teams.
- Team-management experience is preferred.

Qualifications

- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- MBA/PGDM in Marketing will be an advantage.

Key Skills

- Strategic Marketing
- B2B Marketing
- Printing Industry Knowledge
- Digital Marketing
- Lead Generation
- Brand Management
- Product Marketing
- Market Research
- Competitor Analysis
- Event & Exhibition Management
- Content Marketing
- CRM & Marketing Automation
- Marketing Analytics
- Budget Management
- Team Leadership
- Excellent Communication & Presentation Skills

Key Performance Indicators (KPIs)

- Qualified marketing leads generated
- Marketing-generated sales pipeline
- Lead-to-customer conversion rate
- Revenue contribution from marketing
- Campaign ROI
- Cost per lead/customer acquisition
- Website and digital engagement
- New customer acquisition
- Exhibition and event ROI
- Brand awareness and market presence

Candidate Profile

The successful candidate will be:

- Strategic and commercially focused
- Strong in both technical understanding and marketing execution
- Data-driven and results-oriented
- Creative and customer-focused
- An excellent communicator and negotiator
- Capable of managing multiple campaigns and priorities
- Comfortable working with sales, production, technical, and senior-management teams
- Passionate about the printing and packaging industry

Preferred Industry Background

Printing Machinery | Printing Consumables | Commercial Printing | Packaging | Labels | Digital Printing | Offset Printing | Publishing | Large-Format Printing | Print Solutions

Pay: ₹10,000.00 - ₹50,000.00 per month

Benefits:

- Health insurance
- Paid sick time
- Provident Fund

Work Location: In person

📌 Senior Marketing Manager (India)
🏢 Street Neon India
📍 India