We are looking for a data-driven and results-oriented SEO & Performance Marketing Analyst to join our eCommerce team. The primary responsibility of this role will be to improve organic search visibility, traffic, rankings, and revenue across our Shopify and WordPress-based eCommerce websites.

In addition to SEO, the candidate will be responsible for monitoring and analyzing the overall performance of paid advertising campaigns, identifying performance trends, highlighting opportunities or issues, and working closely with the marketing team to improve overall digital marketing efficiency.

The ideal candidate should have a strong understanding of eCommerce SEO, Google Analytics, Google Search Console, keyword research, technical SEO, on-page optimization, and paid advertising metrics. The person should be comfortable working with data and converting performance data into actionable recommendations.

Key Responsibilities1. SEO – Primary Responsibility

- Develop and execute SEO strategies targeting the US market.
- Conduct comprehensive keyword research based on search volume, competition, commercial intent, and revenue potential.
- Optimize product pages, category/collection pages, landing pages, blog content, metadata, URLs, internal linking, headings, and other on-page elements.
- Identify technical SEO issues and coordinate with developers to resolve them.
- Monitor website indexing, crawlability, site structure, Core Web Vitals, page speed, canonicalization, redirects, schema markup, and other technical SEO factors.
- Analyze Google Search Console and Google Analytics data to identify traffic, ranking, indexing, and conversion opportunities.
- Monitor keyword rankings and organic traffic on a regular basis.




- Identify pages experiencing traffic/ranking declines and develop corrective action plans.
- Perform competitor SEO analysis to identify keyword gaps, content opportunities, backlink opportunities, and competitive strategies.s.
- Identify opportunities to improve organic CTR, rankings, traffic, and conversions.
- Monitor backlinks and identify potential link-building opportunities.
- Conduct regular SEO audits and maintain a prioritized SEO action plan.
- Ensure SEO best practices are followed when launching new products, categories, collections, and website pages.

2. Paid Advertising Performance Monitoring

- Monitor the overall performance of paid advertising campaigns across platforms such as Google Ads and Meta Ads.
- Track key advertising metrics including spend, impressions, clicks, CTR, CPC, CPM, conversions, CPA/CAC, ROAS, revenue, and conversion rate.
- Review campaign, ad set, product, audience, keyword, and creative-level performance where required.
- Identify significant changes, underperforming campaigns, inefficient spending, and opportunities for improvement.
- Compare advertising performance against business targets and historical performance.
- Coordinate with the paid media/marketing team to communicate performance insights and recommendations.
- Monitor the relationship between advertising spend, traffic, conversions, and revenue.




- Flag tracking, attribution, conversion, or data-quality issues when identified.
- Prepare regular performance summaries for management.

3. Analytics & Reporting

- Build and maintain regular SEO and digital marketing performance reports.
- Analyze trends across organic and paid traffic.
- Track performance against defined KPIs and targets.
- Translate data into clear business insights and actionable recommendations.
- Maintain dashboards and reporting systems using tools such as Google Analytics 4, Google Search Console, Looker Studio, or similar platforms.
- Provide weekly/monthly updates to management on performance, key achievements, concerns, and recommended actions.

Required Skills & Qualifications

- 2–5 years of hands-on experience in SEO, preferably in eCommerce.
- Strong understanding of on-page, off-page, technical, and local SEO principles.
- Experience with Shopify and/or WordPress/WooCommerce websites.
- Strong knowledge of Google Search Console and Google Analytics 4.
- Experience with keyword research and SEO tools such as Ahrefs, Semrush, Moz, Screaming Frog, or equivalent.
- Understanding of Google Ads and Meta Ads performance metrics.
- Strong analytical and problem-solving skills.
- Ability to analyze large amounts of performance data and identify actionable insights.
- Positive understanding of conversion funnels and eCommerce KPIs.
- Strong Excel/Google Sheets skills.
- Good written and verbal communication skills.
- Ability to work independently and manage multiple websites/projects.

Pay: ₹40,000.00 - ₹45,000.00 per month

Benefits:

- Paid sick time

Work Location: In person

📌 SEO & Performance Marketing Analyst (India)
🏢 FLEQA ONLINE TRADING
📍 India