Job Title: Marketing Executive – General Trade
Department: Sales & Marketing
Location: Delhi NCR / Assigned Market
Reporting To: Marketing / Sales Head
Experience: 0–2 Years
Qualification: MBA/PGDM in Marketing preferred

About the Role

We are looking for a Marketing Executive – General Trade to support the development of our general trade business through dealer/distributor management, market visits, sales support, lead generation and market expansion.

The ideal candidate should be energetic, comfortable with field work and interested in building a career in sales, distribution and general trade marketing.

Key Responsibilities

- Conduct regular market visits to dealers, distributors and retail outlets.
- Support the Sales/Marketing team in achieving assigned sales and market-development targets.
- Identify and develop recent dealers, distributors and retail customers.
- Maintain strong relationships with existing channel partners.
- Track distributor/dealer orders, stock availability and product movement.
- Monitor primary and secondary sales and identify gaps.
- Collect market feedback on pricing, competitors, products and customer requirements.
- Support promotional activities, schemes and product launches in the market.




- Follow up on leads and convert potential customers into active business partners.
- Prepare daily/weekly market-visit and sales reports.
- Coordinate with internal teams for order processing, dispatch and customer requirements.
- Monitor competitor activities and provide regular market intelligence.
- Support expansion into new territories and improve market coverage.
- Ensure timely follow-up with distributors/dealers for orders and outstanding payments.

Key Performance Indicators

- Sales target achievement
- New dealer/distributor additions
- Active dealer/distributor development
- Market coverage
- Number of productive market visits
- Lead conversion
- Primary & secondary sales growth
- New territory development
- Distributor/dealer engagement
- Collection follow-up

Preferred

- MBA/PGDM in Marketing
- Internship or experience in sales, general trade, retail, distribution or channel sales
- Exposure to dealer/distributor management
- Experience in FMCG, stationery, consumer products, building materials or other distribution-led industries
- Knowledge of local markets and dealer networks

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Marketing Executive - General Trade (India)
🏢 Saya Stationeries Private
📍 India