Candidate Profile
● 2–5 years of experience in graphic design, preferably with FMCG, food, D2C, retail, Q-commerce or consumer brands.
● Solid command of Adobe Illustrator, Photoshop, and InDesign.

Key Responsibilities

1. Digital Marketing Creatives
● Design creatives for Meta, Google, and other digital advertising platforms.
● Create static posts, carousels, stories, banners, thumbnails, and short-form visual assets.
● Produce multiple creative variations for performance testing.
● Adapt creatives across platform specifications and formats.
● Develop product-led, occasion-led, and benefit-led communication.
● Ensure designs are optimised for mobile-first consumption.
2. Q-Commerce Creatives
● Develop Q-commerce product images, banners, sponsored listing creatives, and promotional assets.
● Ensure product benefits and differentiators are clearly communicated within platform limitations.
● Adapt visuals based on platform guidelines and campaign requirements.
● Maintain updated SKU images, product information, and visual consistency across platforms.
● Support seasonal campaigns, offers, bundles, and product launches.
3. Retail and Trade Marketing Materials
● Design point-of-sale materials including: ○ Shelf strips ○ Shelf talkers ○ Posters ○ Standee designs ○ Tent cards ○ Product information cards ○ Retail display material
● Develop retailer presentation material and sales-support collateral.

● Create communication for MT chains and Premium GT stores.
● Ensure designs are practical, printable, and cost-efficient.
4.



Packaging and Product Communication
● Support packaging adaptations, corrections, and new SKU development.
● Coordinate with printers and packaging vendors when required.
● Maintain accurate versions of packaging artwork.
● Ensure mandatory product information is incorporated correctly as approved by the relevant team.
● Develop consumer inserts, product education cards, and nutritional communication.
● Maintain consistency across all product packaging and supporting materials.

5. Creative Collaboration
● Convert marketing briefs into effective visual outputs.
● Work with the Performance Marketing Executive/Manager to develop testable creative concepts.
● Participate in campaign planning and creative reviews.
● Incorporate feedback quickly without compromising design quality.
● Analyse which creatives perform well and use those learnings in future work.
● Coordinate with photographers, videographers, printers, and freelancers when required.
6. Content Production Support
● Assist in planning and directing product photography and short-form video shoots.
● Edit basic product images and short videos.
● Create simple motion graphics and animated content where required.
● Prepare visual storyboards for reels and digital campaigns.
● Repurpose existing content efficiently across multiple channels.

Pay: ₹40,000.00 - ₹50,000.00 per month

Benefits:

- Health insurance
- Life insurance

Education:

- Bachelor's (Preferred)

Experience:

- Graphic design: 5 years (Required)
- Adobe Illustrator: 5 years (Required)

Work Location: In person

📌 Graphic Designer (Mumbai)
🏢 system and solution
📍 Mumbai