We are seeking a data-driven, strategic, and creative Performance Marketing Specialist to lead and scale our digital marketing efforts across paid search, social media, display, influencer marketing, and more. The ideal candidate will have a strong background in digital advertising, a passion for data analysis, and the ability to collaborate across departments to drive growth and ROI in a multi-brand, B2C environment.

Key Responsibilities

1. Develop and Execute Performance Marketing Strategies

- Design and implement data-driven marketing plans across platforms such as Meta, Google Ads, TikTok, and influencer networks.
- Drive customer acquisition, retention, and revenue growth through innovative digital strategies.

2. Market Research & Competitive Analysis

- Conduct in-depth market research to understand customer behavior, trends, and preferences.
- Monitor competitor strategies and identify market opportunities and threats.

3. Campaign Management & Optimization

- Plan, execute, and continually optimize paid campaigns.
- Manage audience segmentation, ad creatives, bid strategies, and budget allocation.
- Continuously test, learn, and iterate to improve performance.

4. Data Analysis & Reporting

- Track and analyze key performance metrics using tools such as GA4, Meta Reporting, and Looker Studio.
- Provide actionable insights and regular performance reports to stakeholders.
- Implement tracking solutions and attribution models across the marketing funnel.

5. Budget Management

- Efficiently allocate and manage large-scale marketing budgets across channels.
- Ensure optimal spend efficiency and ROI while adhering to financial targets.

6. Cross-Functional Collaboration

- Collaborate with design, product, sales, and content teams to ensure cohesive messaging and seamless customer journeys.
- Align marketing efforts with company goals and other departmental initiatives.

7. Marketing Technology & Tools





- Leverage marketing automation tools and analytical platforms for better campaign execution.
- Oversee integration and maintenance of tools such as Shopify, SEMrush, Screaming Frog, etc.

8. Strategic Partnerships & Influencer Marketing

- Identify and cultivate strategic partnerships and influencer relationships to drive brand growth and engagement.

9. Trend Monitoring & Innovation

- Stay up to date with industry trends, tools, and best practices.
- Experiment with emerging technologies and platforms to maintain a competitive edge.

Qualifications

- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Minimum 1 year of experience in a performance marketing role at a B2C company.
- Proven experience in managing Meta and Google Ads with measurable results.
- Proficiency in English (spoken and written).

Skills & Competencies

- Deep knowledge of social media and display advertising.
- Proficient in platforms and tools: GA4, Looker Studio, Meta Reporting, TikTok Reporting, Shopify, SEMrush, Screaming Frog.
- Strong understanding of eCommerce KPIs and funnel optimization.
- Analytical mindset with proven data interpretation and A/B testing experience.
- Familiarity with SQL and Python is a plus.
- Strong SEO understanding: technical, on-page, and content-related.
- Experience with multi-brand performance marketing and budget scaling.

Personal Attributes

- Excellent communication and interpersonal skills.
- Empathetic team player with leadership potential.
- Highly organized, proactive, and always ready to take on challenges.
- Passionate about innovation, experimentation, and learning.

Why Join Us?

- Work in a fast-paced, creative, and collaborative workplace.
- Take ownership of high-impact projects.
- Grow with a supportive and ambitious team that values performance and innovation.

Pay: ₹35,000.00 - ₹40,000.00 per month

Application Question(s):

- Would you be open to relocating to the United Arab Emirates in the future?

Education:

- Bachelor's (Required)

Language:

- English (Required)

Work Location: In person

📌 Performance Marketing Specialist (India)
🏢 SM BROS GROUP GENERAL TRADING
📍 India