Job Summary

We are looking for an AEO/GEO Specialist to improve our brand’s visibility across traditional search engines, AI-powered search platforms, answer engines, and generative AI tools. The role focuses on optimizing content and digital assets so that our brand, products, and expertise are accurately discovered, cited, and recommended by platforms such as Google AI Overviews, ChatGPT, Gemini, Perplexity, and other emerging answer engines.

Key Responsibilities

- Develop and execute AEO and GEO strategies to increase visibility in AI-generated answers and search results.
- Conduct keyword, search-intent, entity, topic, and competitor research.
- Optimize website content for AI search, featured snippets, People Also Ask, knowledge panels, and answer engines.
- Create and optimize content structured around questions, entities, topics, and user intent.
- Implement structured data/schema markup and work with technical SEO teams to improve machine readability.
- Monitor how brands, products, and services are represented across AI platforms.
- Identify opportunities to increase brand mentions, citations, and authoritative references in generative search results.
- Analyze competitors' visibility across Google, ChatGPT, Gemini, Perplexity, and other AI search platforms.
- Collaborate with SEO, content, product, PR, digital marketing, and web-development teams.
- Develop content briefs and optimization recommendations based on AI/search behavior.
- Track AEO/GEO performance and prepare regular reports with actionable insights.
- Stay updated on changes in AI search, LLMs, search algorithms, SERPs,



structured data, and content discovery.

Required Skills

- 2–5+ years of experience in SEO, AEO, GEO, content marketing, or digital marketing.
- Strong understanding of Google Search, technical SEO, on-page SEO, and semantic search.
- Understanding of how LLMs and generative AI search systems retrieve and present information.
- Experience with keyword research and tools such as Google Search Console, Google Analytics, Ahrefs, Semrush, or similar platforms.
- Knowledge of schema markup, structured data, crawling, indexing, internal linking, and website architecture.
- Solid content optimization and analytical skills.
- Ability to understand search intent and convert it into content strategies.
- Excellent written and verbal communication skills.
- Ability to analyze data and translate insights into actionable recommendations.

Preferred Skills

- Experience optimizing content specifically for ChatGPT, Google AI Overviews, Gemini, Perplexity, Claude, or similar platforms.
- Knowledge of entity SEO, knowledge graphs, semantic SEO, and topical authority.
- Basic understanding of HTML, JSON-LD, APIs, and technical website implementation.
- Experience with AI-assisted content workflows and prompt engineering.
- Familiarity with digital PR, link building, brand mentions, and reputation management.
- Experience in an agency or high-growth digital marketing workplace.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

- Paid sick time

Experience:

- SEO: 1 year (Preferred)

Work Location: In person

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